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Trends, tips & best practices for communicating effectively in today’s digital first economy.
Laura Dunkley, a communications expert and Principal at L. Dunkley Communications, shares success stories, as well as tips to help organizations reach their goals through communications best practices and build strong relationships within our business environment and local community.
BUSINESS • MARKETING • SOCIAL MEDIA • SUSTAINABILITY
Steps to Create a Target Audience Persona
When it comes to promoting your business, it is essential to know your ‘target audience’ - who they are, how do they think, and their location.
When to use Stock Photography
The answer to when is the best time to use stock photography for your marketing, is ‘sometimes’. Whether you are a retail store owner, e-commerce business, wholesaler, professional service provider, or large organization, stock photos can be a valuable asset when designing marketing content.
How to Create a CASL Compliance Program
Organizations should create a CASL compliance program to reduce the risk of sending electronic messages that could be considered SPAM.
Getting Started: Building your First Website
A website is an important, arguably the most important, marketing channel for any business. A website is key to building an online brand, lead generation, creating a positive customer experience, and getting repeat business. Here is how to prepare when building your first website.
Plan a successful event by asking these questions
Every entrepreneur, charitable organization, not-for-profit, and yes, even public organizations, needs to remember that the main goal of exhibiting at any event, is to promote your business with the intent to increase the value of your organization. When planning your next event, there are some key questions to ask to ensure success.