Improve the communications at your place of business, and you will improve: relationships with key stakeholders, employee satisfaction, productivity, and increase your competitive advantage.
Your employees want to do a good job, or at least they started out that way. When someone comes to work for you, you both agreed to enter into a mutually beneficial relationship. You read their resume, they chose to send it to you. You offered them a position, they agreed to it. So how come employees become disgruntled?
Quite often employees become upset due to poor communication. If an employee doesn’t know what is expected of them, they will seldom rise to their potential.  Management needs to listen, give employees information (and tools) they need to get their job done, help them understand your expectations of them (be realistic), give honest performance reviews (regularly), and build
Be consistent and honest to build credibility as a team leader. Companies say their employees are one of their biggest assets, but because the return on investing in the people resources are not always clear cut, companies often do not contribute as much to their employees’ well-being as much as they should. This trend is changing.
There are forward thinking
Watch the OPEN OFFICE on DOC ZONE at CBC. There is a CEO of a very large company that insists that he doesn’t have an office because he would rather sit in the main open office area to his employees (all of them), just so he can hear their ideas. Walls are coming down, communication is going up. This is a long term investment with some of the greatest benefits to a company. If a communication plan is tailored to the needs of the employees, it will help to support improved employee satisfaction.
Good reputationSociety must believe an
ProductivityGet the right message, to the right people, at the right time. Technology offers improved communication channels to better
- Listen & Respond – supporting marketing research, customer service
- Send messages - advertising to a large audience online, company vision & plan to employees
- Employees can work wherever they are -
internet, mobile networks, software solutions
- Improve customer experience - contact customer service through various methods, order online, history tracking
But technology is only a channel. You need to have the processes and training in place to use these channels well. The content must be developed for the right audience; it needs to be relevant, timely, and concise.
Communication audits should be done regularly and any necessary changes to the methods and materials improved upon as needed.
Competitive advantageTo stay competitive in today’s consistently changing market, all
Improve your communications and you will improve your relationships with key stakeholders.
Traditional advertising is expensive and has a limited shelf-life, but it does have value. One thing you can do to integrate the
Your audience is online whether you are or not, talking about your product. Listen, respond, improve and grow. This gives you a competitive advantage, improves your reputation, offers employee satisfaction (by helping out their customers) and improves productivity. But, yes, there are still some
Start now!Do a communication assessment (gap analysis). Then discuss with a professional communication consultant to develop a strategy that works for your
Related articles & references
-  Guidebook on How to Communicate with Employees
- How to Communicate with your Employees
-  Corporate Reputation and Effective Communication
- www.instituteforPR.org - Reputation
- Business Guide to Reputation Management
- Arthur W Page Society - Principles