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Social Media for Internal Communications

Posted Sep 22nd, 2015 in Internal Communications, Social Media


social-media-internal-comm-graphic-keyIn the past most internal communications has been one-way with limited two-way opportunities.  Now with the development of digital technology, organizations are able to leverage new tools, social networks, mobile, and visual storytelling to enhance their communications. 


Internal Social Media offers an opportunity to improve communications, company culture & productivity. 

Social Media is a form of communication built on this technology, which creates an opportunity for multi-directional communication. When used for internal communications, social media proves to encourage collaboration and innovation; facilitate a cohesive and engaged culture, and improve productivity.

Social Media platforms, such as LinkedIn, Facebook, Twitter, Google+, and YouTube, to name a few of the most popular platforms, offering benefits that include networking, project collaboration, and sharing of information.    A variety of media can be shared across these platforms in a variety of forms; including text-based documents, videos, and graphics. A key benefit of Social Media is that the user has the option to share with one person or many people, setting information sharing parameters so certain information is only available to certain people.  Now users can network and collaborate effectively across various departments and are not limited to geographic location. There are comment sections built into these platforms allowing people to offer insights and ideas on a specific post / idea.  As well as a sharing platform, there is a way to track, store and audit conversations and files for immediate and future review.   These are only a few ways social media is used to enhance dialogue and information sharing within an organization.

Research shows the benefits of social media for internal communications

  • McKinsey Global Institute estimates productivity improves by 20-25% in organizations with connected employees

  • 2015 research shows there are over 2Billion active social media accounts

  • 58% would prefer to work at a company that uses internal social media

  • 61% feel it is easier to collaborate

  • 60% more likely to give their company the benefit of the doubt in a crisis

  • 67% more likely to support government policies their company supports

There are now fewer barriers to implementing Internal Social Media

The introduction of new communication tools often have barriers of adoption because employees’ workloads are already maxed out, making it difficult to find the time to learn how to use the new tools. Social Media is familiar to most people which decrease the time needed for learning a new tool,  and improves the chances of early and company-wide engagement.  Once a threat to IT security, most social media platforms can now be safely placed on an organizations servers safely behind security firewalls.

How to Build an Effective Internal Social Media Strategy

Successful integration of social media requires a strategy; including clear objectives, a good plan, multiple tactics, metrics, resources and time.  With constantly developing digital tools and usage best practices, it is important to frequently evaluate and adjust the plan, as well as incorporate regular employee training. Policies, processes and procedures are essential to help manage risks and get the best results.With constantly developing digital tools and usage best practices, it is important to frequently evaluate and adjust the plan, as well as incorporate regular employee training. Policies, processes and procedures are essential to help manage risks and get the best results.

Just getting started, or wanting to take your current social media plan to the next level?

First steps include working with your communications team to help develop a plan that will achieve the greatest impact.  The process begins with a meeting to discuss organizational goals, current communications plan, available resources and anticipated timeline. A social media strategy report is created that includes a variety of tactics; including, a recommended roadmap for implementation, management, budget, timeline and evaluation methods.   Ongoing social media consulting, employee training, policy and procedure development, and monthly management are available. 


References

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