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The Communications Blog

The L. Dunkley Communications blog offers insights on the latest trends and best practices for communicating effectively in our fast-paced digital environment.


Laura Dunkley, communications expert and Principal at L. Dunkley Communications, shares success stories, as well as tips to help organizations reach their goals through communications best practices and build strong relationships within our business environment and local community.




Increase Sales: Write an Email Customers Want to Open

Increase Sales: Write an Email Customers Want to Open

Posted Oct 28th, 2018 in Entrepreneurship, Sales

When looking for ways to increase sales, entrepreneurs will often connect with current and potential customers by sending them an email. The challenge is that people receive a large number of emails in a day and not all emails are read. How do you write an email that your customers want to open?

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What Social Media Channels are Right for Your Business?

What Social Media Channels are Right for Your Business?

Posted May 20th, 2018 in Social Media

When selecting what social media to use for your business, you need to consider a variety of factors, including audience, trends, and available resources. This checklist of questions will help focus your efforts, save time, and get the best results.

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Enhance Meetings with Visual Storytelling

Enhance Meetings with Visual Storytelling

Posted Feb 18th, 2018 in Meetings, Workshops & Presentations

Visual storytelling is a powerful technique to communicate and enhance meetings and workshops.  Visuals help capture thoughts, ideas, and processes in an interactive and engaging way. 

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How to Create Successful Facebook Ad Campaigns

How to Create Successful Facebook Ad Campaigns

Posted Aug 22nd, 2017 in Social Media, Digital Marketing

Successful Facebook advertising campaigns begin with understanding your business goals, aligning advertising objectives to meet those goals, and then gathering insights from key performance metrics.

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AODA Website Accessibility Compliance

AODA Website Accessibility Compliance

Posted Aug 9th, 2017 in Not-for-Profit, Strategic Communications, Digital Marketing

The Accessibility for Ontarians with Disability Act (AODA) are laws that government, businesses, non-profits and public sector organizations must follow to be more accessible for everyone. Websites must be AODA compliant so that information is easily and comfortably obtained when searching on the internet.

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CASL Compliance Tips

CASL Compliance Tips

Posted Jun 28th, 2017 in Entrepreneurship, Digital Marketing

Canadian Anti-Spam Law (CASL) compliance tips for businesses, charities, and not-for-profits when you have limited time and resources.

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How to Create a CASL Compliance Program

How to Create a CASL Compliance Program

Posted Jun 25th, 2017 in Entrepreneurship, Internal Communications, Not-for-Profit, Social Media, Strategic Communications

Organizations, for profit, and not-for-profit, should create a CASL compliance program to reduce the risks of sending electronic messages that could be considered SPAM.

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Video Storytelling | Trends, Tips, and Techniques

Video Storytelling | Trends, Tips, and Techniques

Posted May 15th, 2017 in Digital Marketing, Graphic Design, Video

One-third of all online activity is spent watching videos. With video popularity growing, organizations are now prioritizing video content to share their message and promote their business.

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Win Big with your Next RFP Sales Proposal

Win Big with your Next RFP Sales Proposal

Posted May 7th, 2017 in Sales, Graphic Design

Increase your opportunity to win big on your RFP sales proposal AND reduce your workload when putting it together. It is all about finding the opportunities, collaborating with those who have value added skills, and designing a professional sales proposal package.

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What's New in Social Media for April, 2017

What's New in Social Media for April, 2017

Posted Apr 23rd, 2017 in Crisis Communications, Social Media

What's new in Social Media for April? YouTube offers workshops for teens, Facebook offers tech tool to help in emergency situations, LinkedIn offers some new features with their desktop redesign, and Twitter brings location to their direct messages.

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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