If you are an existing business, it is time to review and update your marketing plan! Here are a few steps to prepare for your planning session and create a marketing plan that gets results. If you are a start-up, use the second half of the guiding questions to get started.
The Communications Blog
The L. Dunkley Communications blog offers insights on the latest trends and best practices for communicating effectively in our fast-paced digital environment.
Laura Dunkley, communications expert and Principal at L. Dunkley Communications, shares success stories, as well as tips to help organizations reach their goals through communications best practices and build strong relationships within our business environment and local community.
Value, Trust and Experience are the three most important words to know when building a successful business and developing a winning marketing strategy. Know them, live them, and promote them!
Networking is an important part of connecting with the right people to help your business grow. LinkedIn offers a platform to help you take your offline events, online, so you can get the most out of your networking efforts.
When does it make sense to use stock photography for business marketing? The answer is sometimes. Whether you are a retail store owner, e-commerce business, wholesaler, professional service provider, or large organization, stock photos can be a valuable asset when designing marketing content.
Your website is an important, arguably the most important, marketing channel for any business. A website is key to building an online brand, lead generation, creating a positive customer experience, and getting repeat business. Here is how to prepare when building your first website.
Email is one of the widely used methods of digital communication, which is why it makes sense for entrepreneurs, government, and NGOs to consider leveraging email marketing to help promote their business.
The marketing strategy is explains the why and and an overview of how you will promote your business. The marketing plan shows in more details how you will promote your business and the marketing campaign is for the promotion of a specific event or tactic.