The roadmap to a successful social media strategy begins with research. Research helps identify what social media tactics are right for your business. Conducting research will help you choose the right social media channels, know what type of content you need to create, and give you ideas now how to engage with your community.
The Communications Blog
The L. Dunkley Communications blog offers insights on the latest trends and best practices for communicating effectively in our fast-paced digital environment.
Laura Dunkley, communications expert and Principal at L. Dunkley Communications, shares success stories, as well as tips to help organizations reach their goals through communications best practices and build strong relationships within our business environment and local community.
Business leaders around the world are taking a stand for our environment. They’re changing the way they run their businesses through sustainability strategies. These strategies help business leaders define their organization's values and vision, set goals, and make decisions. For both internal and external audiences, communication plays a key role in the strategy’s success. They need clear expectations, an opportunity to make suggestions, and a chance to give feedback.
If you are an existing business, it is time to review and update your marketing plan! Here are a few steps to prepare for your planning session and create a marketing plan that gets results. If you are a start-up, use the second half of the guiding questions to get started.
Value, Trust and Experience are the three most important words to know when building a successful business and developing a winning marketing strategy. Know them, live them, and promote them!
Networking is an important part of connecting with the right people to help your business grow. LinkedIn offers a platform to help you take your offline events, online, so you can get the most out of your networking efforts.
When does it make sense to use stock photography for business marketing? The answer is sometimes. Whether you are a retail store owner, e-commerce business, wholesaler, professional service provider, or large organization, stock photos can be a valuable asset when designing marketing content.
Your website is an important, arguably the most important, marketing channel for any business. A website is key to building an online brand, lead generation, creating a positive customer experience, and getting repeat business. Here is how to prepare when building your first website.
Email is one of the widely used methods of digital communication, which is why it makes sense for entrepreneurs, government, and NGOs to consider leveraging email marketing to help promote their business.