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The Communications Blog

The L. Dunkley Communications blog offers insights on the latest trends and best practices for communicating effectively in our fast-paced digital environment.


Laura Dunkley, communications expert and Principal at L. Dunkley Communications, shares success stories, as well as tips to help organizations reach their goals through communications best practices and build strong relationships within our business environment and local community.




How to Create Successful Facebook Ad Campaigns

How to Create Successful Facebook Ad Campaigns

Posted Aug 22nd, 2017 in Social Media, Digital Marketing

Successful Facebook advertising campaigns begin with understanding your business goals, aligning advertising objectives to meet those goals, and then gathering insights from key performance metrics.

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AODA Website Accessibility Compliance

AODA Website Accessibility Compliance

Posted Aug 9th, 2017 in Not-for-Profit, Strategic Communications, Digital Marketing

The Accessibility for Ontarians with Disability Act (AODA) are laws that government, businesses, non-profits and public sector organizations must follow to be more accessible for everyone. Websites must be AODA compliant so that information is easily and comfortably obtained when searching on the internet.

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CASL Compliance Tips

CASL Compliance Tips

Posted Jun 28th, 2017 in Business Management, Digital Marketing

Canadian Anti-Spam Law (CASL) compliance tips for businesses, charities, and not-for-profits when you have limited time and resources.

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How to Create a CASL Compliance Program

How to Create a CASL Compliance Program

Posted Jun 25th, 2017 in Business Management, Internal Communications, Not-for-Profit, Social Media, Strategic Communications

Organizations, for profit, and not-for-profit, should create a CASL compliance program to reduce the risks of sending electronic messages that could be considered SPAM.

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Video Storytelling | Trends, Tips, and Techniques

Video Storytelling | Trends, Tips, and Techniques

Posted May 15th, 2017 in Digital Marketing, Graphic Design, Video

One-third of all online activity is spent watching videos. With video popularity growing, organizations are now prioritizing video content to share their message and promote their business.

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Win Big with your Next RFP Sales Proposal

Win Big with your Next RFP Sales Proposal

Posted May 7th, 2017 in Sales, Graphic Design

Increase your opportunity to win big on your RFP sales proposal AND reduce your workload when putting it together. It is all about finding the opportunities, collaborating with those who have value added skills, and designing a professional sales proposal package.

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What's New in Social Media for April, 2017

What's New in Social Media for April, 2017

Posted Apr 23rd, 2017 in Crisis Communications, Social Media

What's new in Social Media for April? YouTube offers workshops for teens, Facebook offers tech tool to help in emergency situations, LinkedIn offers some new features with their desktop redesign, and Twitter brings location to their direct messages.

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Creative Ways to Promote Sustainability [Infographic]

Creative Ways to Promote Sustainability [Infographic]

Posted Mar 20th, 2017 in Sustainability

Finding ways to communicate your sustainability initiatives to your boss, your employees, your customers, and investors can be a challenge. Here are some creative ways to share your green story to help promote your efforts and build engagement.

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Plan a successful event by asking these questions

Plan a successful event by asking these questions

Posted Mar 9th, 2017 in Event Management

Every entrepreneur, charitable organization, not-for-profit, and yes, even public organizations, needs to remember that the main goal of exhibiting at any event, is to promote your business with the intent to increase the value of your organization. When planning your next event, there are some key questions to ask to ensure success

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Social Media Tips for Event Promotion

Social Media Tips for Event Promotion

Posted Feb 26th, 2017 in Social Media, Event Management

Social Media is an excellent way to create buzz about your event and increase ticket sales. Here is what you can do BEFORE your event to get the most out of your social media activity.

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