The L. Dunkley Communications blog offers insights on the latest trends and best practices for communicating effectively in our fast-paced digital environment.
Starting a Facebook Group for your business might be what you need to take your marketing strategy to the next level. Groups provide a place to get your content in front of relevant audiences and offer value by...
Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience.
The marketing strategy is explains the why and and an overview of how you will promote your business. The marketing plan shows in more details how you will promote your business and the marketing campaign is for the promotion of a specific event or tactic.
Salespeople, entrepreneurs, and executives need to include social media in their sales strategy. Social Selling provides a way to reach more people, provide information, and continue conversations that generate leads, closes sales and improves customer retention.
Blogging is a popular way for small business owners to drive traffic to their website and generate leads. It takes time and dedication to write blogs, and because people get the results they want right away, they often give up before they achieve success. If you are ready to give up blogging, wait! Follow these eight simple steps to creating a successful business blog.
There are millions of websites! How can you increase the chances of getting on the first page of the Google Search Engine Results Page (SERP) to stay ahead of the competition? Here is a beginners guide to Search Engine Optimization (SEO)
Content marketing is the strategic approach to creating valuable and relevant materials that are shared consistently through the right channels to attract, encourage engagement, and retain clients to grow a profitable business.
When it comes to promoting your business, it is essential to know your ‘target audience’ - who they are, how do they think, and their location. Before deciding on marketing tactics to implement, first spend time understanding your audience, and then create ‘Buyer Personas’ to reference when developing your marketing strategies, including your digital marketing strategy, which includes your plan for developing content and social media engagement.
If you are a start-up or an established entrepreneur, there is no question that it is essential to have a digital marketing strategy to stay competitive in today's tech-focused world. Here is a simple 7-step method to create a digital marketing strategy that is both SMART and agile.
To successfully promote your business in today’s economic environment, you must have a SMART digital marketing plan to effectively leverage the right digital marketing tools, techniques and best practices to reach your audiences.
