When it comes to promoting your business, it is essential to know your ‘target audience’ - who they are, how do they think, and their location. Before deciding on marketing tactics to implement, first spend time understanding your audience, and then create ‘Buyer Personas’ to reference when developing your marketing strategies, including your digital marketing strategy, which includes your plan for developing content and social media engagement.
The Communications Blog
The L. Dunkley Communications blog offers insights on the latest trends and best practices for communicating effectively in our fast-paced digital environment.
Laura Dunkley, communications expert and Principal at L. Dunkley Communications, shares success stories, as well as tips to help organizations reach their goals through communications best practices and build strong relationships within our business environment and local community.
If you are a start-up or an established entrepreneur, there is no question that it is essential to have a digital marketing strategy to stay competitive in today's tech-focused world. Here is a simple 7-step method to create a digital marketing strategy that is both SMART and agile.
There are a few digital marketing trends that business owners need to be aware of going into 2019. More people than ever before are looking for information and communicating online, and they are doing it 24/7, which means that digital marketing continues to grow in importance for all business leaders as they strive to connect with their audiences.
When looking for ways to increase sales, entrepreneurs will often connect with current and potential customers by sending them an email. The challenge is that people receive a large number of emails in a day and not all emails are read. How do you write an email that your customers want to open?
When selecting what social media to use for your business, you need to consider a variety of factors, including audience, trends, and available resources. This checklist of questions will help focus your efforts, save time, and get the best results.
The Accessibility for Ontarians with Disability Act (AODA) are laws that government, businesses, non-profits and public sector organizations must follow to be more accessible for everyone. Websites must be AODA compliant so that information is easily and comfortably obtained when searching on the internet.