Improving your communications is an investment in your business. Good communication supports employee satisfaction, key stakeholder relationships, brand reputation, productivity, and a company's competitive advantage, which are all factors in building a valuable company.
The Communications Blog
The L. Dunkley Communications blog offers insights on the latest trends and best practices for communicating effectively in our fast-paced digital environment.
Laura Dunkley, communications expert and Principal at L. Dunkley Communications, shares success stories, as well as tips to help organizations reach their goals through communications best practices and build strong relationships within our business environment and local community.
LinkedIn gives you an opportunity to create a cover video to introduce yourself and is added to your profile image. When someone clicks on that image, the video will play. The video must be at least 3 seconds long and cannot exceed 30 seconds. You need to add or edit the video through your mobile app. However, you can play the video through the desktop version.
There are various types of emails to use across your customer's journey. Still, the welcome emails are arguably the most important as it offers the opportunity to provide an excellent first impression to win over new subscribers and set the stage for a long-lasting and profitable business relationship.
Doing business in today's digital-first economy means it is essential to build your online brand to promote and sell your products and services. Whether you do it yourself or hire someone, digital marketing is a critical part of doing business.
Year over year business owners are increasing the amount of money they spend on digital advertising including social media ad campaigns on Facebook, Instagram, YouTube and more. Here are some tips on how to set up a Social Media Ad - Start with a clear goal.
A S.W.O.T. analysis is included as part of the competitive advantage in your business plan, and outlines the strengths, weaknesses, opportunities and threats for your company. For your marketing plan, also create a S.W.O.T. analysis as it will assist with goal setting, resource planning, and deciding on what marketing tactics to use.
The business plan overview includes essential background information and a summary of your business. Writing the overview first gives you the key points to create an actionable business plan and will help you get started.
The global crisis we find ourselves in has upended our economy and forced brands to pivot their marketing plans to meet the needs of their audiences. Marketing during a crisis means that planned content business owners had on their calendars, required a ‘hold-stop’ or needed updating to meet the new needs of their audiences. There are steps to take to make sure you as a business owner know how to create the right content during a crisis.
The roadmap to a successful social media strategy begins with research. Research helps identify what social media tactics are right for your business. Conducting research will help you choose the right social media channels, know what type of content you need to create, and give you ideas now how to engage with your community.