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The Communications Blog

The L. Dunkley Communications blog offers insights on the latest trends and best practices for communicating effectively in our fast-paced digital environment.


Laura Dunkley, communications expert and Principal at L. Dunkley Communications, shares success stories, as well as tips to help organizations reach their goals through communications best practices and build strong relationships within our business environment and local community.




Why You Need to Write the Business Plan Overview First

Why You Need to Write the Business Plan Overview First

Posted May 25th, 2020 in Entrepreneurship

The business plan overview includes essential background information and a summary of your business. Writing the overview first gives you the key points to create an actionable business plan and will help you get started. 

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How to Create the Right Content during a Crisis

How to Create the Right Content during a Crisis

Posted Apr 26th, 2020 in Entrepreneurship, Crisis Communications, Social Media, Strategic Communications

The global crisis we find ourselves in has upended our economy and forced brands to pivot their marketing plans to meet the needs of their audiences. Marketing during a crisis means that planned content business owners had on their calendars, required a ‘hold-stop’ or needed updating to meet the new needs of their audiences. There are steps to take to make sure you as a business owner know how to create the right content during a crisis.

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Digital Marketing during a time of Crisis

Digital Marketing during a time of Crisis

Posted Apr 4th, 2020 in Entrepreneurship, Crisis Communications, Digital Marketing

During a time of crisis, communication is critical for any business. Use your digital marketing channels to share current content and vital messaging that informs your customers how to do business with you during this time.

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Your Social Media Strategy Roadmap starts with Research

Your Social Media Strategy Roadmap starts with Research

Posted Feb 28th, 2020 in Entrepreneurship, Social Media

The roadmap to a successful social media strategy begins with research. Research helps identify what social media tactics are right for your business. Conducting research will help you choose the right social media channels, know what type of content you need to create, and give you ideas now how to engage with your community.

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Communication is key to a Successful Sustainability Strategy

Communication is key to a Successful Sustainability Strategy

Posted Feb 7th, 2020 in Sustainability

Business leaders around the world are taking a stand for our environment.  They’re changing the way they run their businesses through sustainability strategies. These strategies help business leaders define their organization's values and vision, set goals, and make decisions. For both internal and external audiences, communication plays a key role in the strategy’s success. They need clear expectations, an opportunity to make suggestions, and a chance to give feedback. 

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Follow these simple steps to get the most out of your marketing plan this year

Follow these simple steps to get the most out of your marketing plan this year

Posted Jan 15th, 2020 in Strategic Communications, Digital Marketing, Content Marketing

If you are an existing business, it is time to review and update your marketing plan! Here are a few steps to prepare for your planning session and create a marketing plan that gets results. If you are a start-up, use the second half of the guiding questions to get started. 

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3 words every entrepreneur needs to know are Value, Trust, and Experience

3 words every entrepreneur needs to know are Value, Trust, and Experience

Posted Dec 25th, 2019 in Entrepreneurship, Strategic Communications

Value, Trust and Experience are the three most important words to know when building a successful business and developing a winning marketing strategy. Know them, live them, and promote them!  

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Get Better Networking Results.  Take your Offline, Online using LinkedIn

Get Better Networking Results. Take your Offline, Online using LinkedIn

Posted Nov 10th, 2019 in Entrepreneurship, Social Media, Content Marketing

Networking is an important part of connecting with the right people to help your business grow. LinkedIn offers a platform to help you take your offline events, online, so you can get the most out of your networking efforts.

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Are you looking for a Social Media Manager?

Are you looking for a Social Media Manager?

Posted Oct 28th, 2019 in Social Media, Digital Marketing

There are a few important things to consider before you hire a social media manager.  Here are some tips on how to find the right person to help you develop a winning online brand.

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Stock Photography makes sense, sometimes

Stock Photography makes sense, sometimes

Posted Oct 20th, 2019 in Content Marketing, Graphic Design

When does it make sense to use stock photography for business marketing? The answer is sometimes. Whether you are a retail store owner, e-commerce business, wholesaler, professional service provider, or large organization, stock photos can be a valuable asset when designing marketing content.

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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