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The Communications Blog

The L. Dunkley Communications blog offers insights on the latest trends and best practices for communicating effectively in our fast-paced digital environment.


Laura Dunkley, communications expert and Principal at L. Dunkley Communications, shares success stories, as well as tips to help organizations reach their goals through communications best practices and build strong relationships within our business environment and local community.




How to Prepare: Building your First Website

How to Prepare: Building your First Website

Posted Sep 30th, 2019 in Entrepreneurship, Digital Marketing

Your website is an important, arguably the most important, marketing channel for any business. A website is key to building an online brand, lead generation, creating a positive customer experience, and getting repeat business. Here is how to prepare when building your first website.

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Why email marketing is one of the most effective ways to promote your business

Why email marketing is one of the most effective ways to promote your business

Posted Sep 8th, 2019

Email is one of the widely used methods of digital communication, which is why it makes sense for entrepreneurs, government, and NGOs to consider leveraging email marketing to help promote their business. 

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Starting a Facebook Group for your Business

Starting a Facebook Group for your Business

Posted Aug 13th, 2019 in Social Media

Starting a Facebook Group for your business might be what you need to take your marketing strategy to the next level. Groups provide a place to get your content in front of relevant audiences and offer value by...

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What Is Geofencing? How Does It Work?

What Is Geofencing? How Does It Work?

Posted Aug 11th, 2019 in Digital Marketing, Event Management

Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience.

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What is the difference between a Marketing Strategy, Plan and Campaign?

What is the difference between a Marketing Strategy, Plan and Campaign?

Posted Aug 1st, 2019 in Strategic Communications

The marketing strategy is explains the why and and an overview of how you will promote your business.  The marketing plan shows in more details how you will promote your business and the marketing campaign is for the promotion of a specific event or tactic. 

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Social Selling : A Guide to Getting Started

Social Selling : A Guide to Getting Started

Posted May 4th, 2019 in Social Media, Sales

Salespeople, entrepreneurs, and executives need to include social media in their sales strategy. Social Selling provides a way to reach more people, provide information, and continue conversations that generate leads, closes sales and improves customer retention.

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Follow these Simple Steps to a Successful Business Blog

Follow these Simple Steps to a Successful Business Blog

Posted Apr 23rd, 2019 in Digital Marketing, Content Marketing

Blogging is a popular way for small business owners to drive traffic to their website and generate leads. It takes time and dedication to write blogs, and because people get the results they want right away, they often give up before they achieve success. If you are ready to give up blogging, wait!  Follow these eight simple steps to creating a successful business blog.

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Beginners Guide to Search Engine Optimization (SEO)

Beginners Guide to Search Engine Optimization (SEO)

Posted Mar 17th, 2019 in Digital Marketing

There are millions of websites! How can you increase the chances of getting on the first page of the Google Search Engine Results Page (SERP) to stay ahead of the competition? Here is a beginners guide to Search Engine Optimization (SEO)

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What is Content Marketing and Why is it Important?

What is Content Marketing and Why is it Important?

Posted Mar 3rd, 2019 in Digital Marketing, Content Marketing

Content marketing is the strategic approach to creating valuable and relevant materials that are shared consistently through the right channels to attract, encourage engagement, and retain clients to grow a profitable business.

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Know your Audience: Steps to Create a Target Audience Persona

Know your Audience: Steps to Create a Target Audience Persona

Posted Feb 20th, 2019 in Strategic Communications, Digital Marketing, Content Marketing

When it comes to promoting your business, it is essential to know your ‘target audience’ - who they are, how do they think, and their location. Before deciding on marketing tactics to implement, first spend time understanding your audience, and then create ‘Buyer Personas’ to reference when developing your marketing strategies, including your digital marketing strategy, which includes your plan for developing content and social media engagement. 

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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