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The Communications Blog

The L. Dunkley Communications blog offers insights on the latest trends and best practices for communicating effectively in our fast-paced digital environment.


Laura Dunkley, communications expert and Principal at L. Dunkley Communications, shares success stories, as well as tips to help organizations reach their goals through communications best practices and build strong relationships within our business environment and local community.




Beginners Guide to Search Engine Optimization (SEO)

Beginners Guide to Search Engine Optimization (SEO)

Posted Mar 17th, 2019 in Digital Marketing

There are millions of websites! How can you increase the chances of getting on the first page of the Google Search Engine Results Page (SERP) to stay ahead of the competition? Here is a beginners guide to Search Engine Optimization (SEO)

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What is Content Marketing and Why is it Important?

What is Content Marketing and Why is it Important?

Posted Mar 3rd, 2019 in Digital Marketing, Content Marketing

Content marketing is the strategic approach to creating valuable and relevant materials that are shared consistently through the right channels to attract, encourage engagement, and retain clients to grow a profitable business.

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Know your Audience: Steps to Create a Target Audience Persona

Know your Audience: Steps to Create a Target Audience Persona

Posted Feb 20th, 2019 in Strategic Communications, Digital Marketing, Content Marketing

When it comes to promoting your business, it is essential to know your ‘target audience’ - who they are, how do they think, and their location. Before deciding on marketing tactics to implement, first spend time understanding your audience, and then create ‘Buyer Personas’ to reference when developing your marketing strategies, including your digital marketing strategy, which includes your plan for developing content and social media engagement. 

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Digital Marketing Strategy - 7 Steps to Getting Started

Digital Marketing Strategy - 7 Steps to Getting Started

Posted Feb 19th, 2019 in Strategic Communications, Digital Marketing, Content Marketing

If you are a start-up or an established entrepreneur, there is no question that it is essential to have a digital marketing strategy to stay competitive in today's tech-focused world.  Here is a simple 7-step method to create a digital marketing strategy that is both SMART and agile.  

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Why you need a SMART Digital Marketing Plan

Why you need a SMART Digital Marketing Plan

Posted Feb 18th, 2019 in Strategic Communications, Digital Marketing

To successfully promote your business in today’s economic environment, you must have a SMART digital marketing plan to effectively leverage the right digital marketing tools, techniques and best practices to reach your audiences. 

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Digital Marketing Trends for 2019

Digital Marketing Trends for 2019

Posted Feb 4th, 2019 in Digital Marketing

There are a few digital marketing trends that business owners need to be aware of going into 2019.  More people than ever before are looking for information and communicating online, and they are doing it 24/7, which means that digital marketing continues to grow in importance for all business leaders as they strive to connect with their audiences.

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Increase Sales: Write an Email Customers Want to Open

Increase Sales: Write an Email Customers Want to Open

Posted Oct 28th, 2018 in Entrepreneurship, Sales

When looking for ways to increase sales, entrepreneurs will often connect with current and potential customers by sending them an email. The challenge is that people receive a large number of emails in a day and not all emails are read. How do you write an email that your customers want to open?

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What Social Media Channels are Right for Your Business?

What Social Media Channels are Right for Your Business?

Posted May 20th, 2018 in Social Media

When selecting what social media to use for your business, you need to consider a variety of factors, including audience, trends, and available resources. This checklist of questions will help focus your efforts, save time, and get the best results.

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Enhance Meetings with Visual Storytelling

Enhance Meetings with Visual Storytelling

Posted Feb 18th, 2018 in Meetings, Workshops & Presentations

Visual storytelling is a powerful technique to communicate and enhance meetings and workshops.  Visuals help capture thoughts, ideas, and processes in an interactive and engaging way. 

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How to Create Successful Facebook Ad Campaigns

How to Create Successful Facebook Ad Campaigns

Posted Aug 22nd, 2017 in Social Media, Digital Marketing

Successful Facebook advertising campaigns begin with understanding your business goals, aligning advertising objectives to meet those goals, and then gathering insights from key performance metrics.

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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