Definition of Social Business
"Social Business, applies to any company in any industry, is the key to success in the Social Economy. A Social Business works to creates mutual value among customers, employees, management, suppliers and partners by leveraging culture and social tools that enable collaboration, information-sharing and engagement. A key perspective is looking at the enterprise not as an independent, self-contained organization but rather as an agile element in an intelligent ecosystem characterized by connectivity and openness." 
To make this very clear - Social Business is not JUST about adding social media into your marketing plan. Social Media is part of the overall strategy. It is a tool/tactic similar to a
The challenge and confusion for many organizations, especially medium to large companies, is that
There is no longer a choice to adapt to this style of doing business.
The only decision to make is how to go about making the changes needed. “9 out of 10 companies report measurable benefits from Social Business.” — McKinsey Global Survey  Resources and references listed below are worth reading. They offer insight into the 'art' of social business and how to get started. I say 'art' because Social Business is a fluid model that is constantly changing as the demands of our market change. As new technology is introduced it will change even more. One thing to remember is that the social needs of people never change, and that is a good starting point.
Related | What is Social Business? Part 2Enjoy the journey! Do you consider your business to already be social? If there are any tips to share, please comment below!
Resources & References(As seen May
-  www.socialbizsummit.com - What is Social Business? - Link is not available as of 1/22/2015
- Defining a Social Business Strategy - Altimeter Report
- Social Business - allthingsic.com
- Social Media and Business Impact - Brian Solis
- The Social Media Fog is Rolling in - Malcolm De Leo
"To be great, you must let go of good!"
A paradigm shift of remarkable proportions... what an exciting time to be in business.