February 10, 2017 - What is new in Social Media this week? Weekly highlights, including trends, insights, tips, and news, on what is happening in the world of social media for business.
1. Twitter fights online Abuse
Twitter announces features to fight online harassment by stopping those people who were shut down because of abuse, from creating new accounts. They are also working on safer search results to remove tweets with insensitive content, or content that is on a blocked/muted account. Read more >>
2. LinkedIn Updates Desktop
LinkedIn announced this January that they will be rolling out their new desktop redesign globally over the next few weeks. I’m looking forward to getting it! More on what your new LinkedIn profile will look like here >>
3. YouTube goes LIVE!
YouTube Rolls out Live mobile streaming this week! The roll out of the new mobile live streaming feature is currently being offered to creators with more than 10,000 subscribers. Everyone else will have to wait, but they promise you will have it soon! Read More >>
People love their videos! Businesses need to get on board.
Some now consider video to be the 'new' blogging. A recent study shows that businesses are creating an average of 18 new videos each month. Small & large companies are leading the way in video creation, with mid-sized companies lagging. The results from this study, and many others, show that video watching continues to grow as a popular way for people to get their information. In light of this, businesses, and any organization, should be considering video content when developing their marketing strategies. Read More >>
5. Beware Discrimination on Facebook
Facebook updates their policies to improve enforcement against discriminatory advertising, especially as it pertains to advertising for housing, employment or credit opportunities. Facebook is currently testing new technology that leverage machine learning to help identify discriminatory ads. Read More>>
6. Pinterest ramps up their advertising game
Advertising on Pinterest just got more enticing for business owners! They are currently rolling out a new suite of Search Ads, including Keyword and Shopping Campaigns. These ads will be shown when people search for a particular product or service. Advertisers will receive new targeting and reporting options. More updates on advertising with Pinterest >>