Starting a Facebook Group for your business might be what you need to take your marketing strategy to the next level. Groups provide a place to get your content in front of relevant audiences and offer value by facilitating a network for members to connect with each other.
Before you get started, here is what you need to know about Facebook Groups.
What is a Facebook Group?
A Facebook Group is a place for group communication and for people to share their common interests and express their opinion. They let people come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos, and share related content. Anybody can set up and manage their own Facebook Group.
Read More: www.lifewire.com/facebook-groups
Why start a Facebook Group?
- Share information and keep in touch with other members of the group
- Generate content or see content published by other members
- Communicate with other members through the internal chat
Read more: metricool.com/facebook-groups
Bella [Vasta] equates a Facebook page to your front yard & groups to your backyard. You are inviting your guests to a backyard party where you are the host. Why would they come? A sense of camaraderie with perks. For a party the perks might be food and beverages, and for your business community, it might be something of a VIP status where you get early invitations to promos, early release of an e-book, and a promise that there will be relevant conversations knowing that only like-minded people will be there and there is a guest to oversee the tone (and behaviour) of the group.
How do you know if a Facebook group is right for your business?Consider a group for your business if,
- Facebook is an identified channel that you will be using to promote your business.
- You have the time to oversee the group – content + moderator
- Your goal is to create a community (not just promote your business)
- The goal for the community is to support the growth of your business (build an audience, brand awareness, educate audience, etc.)
- You’ve reviewed and willing to adhere to, the policies of running a Facebook group (also good to review tips on managing a Facebook Group )
- You’ve done your research and considered the advantages and disadvantages of starting a community group on Facebook.
How to create a group for your business?
- Click the three dots button on your page and choose the Create Group option.
- Enter the name of the group, add people, configure the group’s privacy settings, and click Create to finish.
- To make your personal profile an admin [a good idea to have as a back up], go to the group’s Members tab, click the three dots button next to your name, and select Make Admin from the drop-down menu.
- Upload a cover photo
- Click – MORE > EDIT GROUP SETTINGS | Finish filling out the information for that best describes your group e.g. categories, and group type
- Promote the group on your business page profile - To add the Groups tab, go to your Facebook page settings and click Edit Page in the left sidebar menu.
What are some new Facebook group features that could be useful for an online business community?
Share Content - as your page or as your profile
If you added yourself as an admin, you can post within your group as your profile using the drop-down menu in the status update box.
If you are an admin of a group and you want to allow different brands to come in and represent the brand via their page, you can do that. This is an optional feature. The benefit of turning it on is that you can post updates that are company-wide and anyone who has admin rights to the page can post on behalf of the brand. Some examples may be – hours of operation for your business, invitation to a company event, etc. However, most people expect a group to be people-to-people and may not want to join if they think it is too promotional or impersonal. Way the pros and cons before deciding if you want this feature in your group or not.
Badges are a way to identify leaders within a group, as well as a way to welcome members and recognize current members for outstanding group contributions. There are unique badges available for admin and moderator, new members, group anniversary, conversation starter, founding member, visual story teller, and more
Create interesting posts with formatted text
You can now create customized formatting with your group post, including headers, bulleted and numbered lists, quotations and coding options. You can insert embedded links or use bold or italics on your text by selecting the words you'd like to format and clicking on the desired option. Available only through your desktop web browser.
Organize Content in Units
If you have identified your group as a social learning groups where you will be sharing various content as resources to education your group, you can organize content specific units to make it easy to reference for your members; similar to a table of contents or chapters. Depending on your business and marketing strategy, will depend on the topics for each unit. For example, if you are a business consultant you might separate the units by industry or by sections of the business plan (e.g. marketing, financials, etc.).
More information on how to organize content into units
You can use Group Insights to do things like:
- Understand how members engage within your group.
- See who the most active group members are.
- Learn which posts have the most engagement.
Note: Groups of 50-250 will not be able to see demographic information such as gender, cities, age, etc.
Insights (Facebook analytics) will show you who the new members are, as well as how your community is growing. Insights shows you who’s waiting to join your group, whose membership you declined, engagement details, post performance metrics based on comments or reactions, when your members are most active, and more. Facebook Insights provides data that will give you information that can be used to learn what content to share, when to share it, what badge to use, or any other incentive that you would like to offer. Individual post reach still isn’t shown in analytics but is shown on the actual post.
Rule violation notifications
You now have the ability to send a message that alerts the member to the rule that was violated, and if you choose, attach a personal message to clarify further. You can also mute the member for 1–7 days (so they can see posts but can’t comment) rather than immediately banning them from the group with no explanation.
See examples of rules here .
You can pay to join a subscription group and access exclusive content such as live videos, expertise and mentorship. To become a member of a subscription group, pay a monthly subscription fee purchased through the iTunes Store, Google Play Store or Facebook Payments. This is not currently available to everyone.