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Displaying posts in Entrepreneurship

S.W.O.T. your Marketing Plan

S.W.O.T. your Marketing Plan

Posted Aug 16th, 2020 in Entrepreneurship

A  S.W.O.T. analysis is included as part of the competitive advantage in your business plan, and outlines the strengths, weaknesses, opportunities and threats for your company.  For your marketing plan, also create a S.W.O.T. analysis as it will assist with goal setting, resource planning, and deciding on what marketing tactics to use.

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Why You Need to Write the Business Plan Overview First

Why You Need to Write the Business Plan Overview First

Posted May 25th, 2020 in Entrepreneurship

The business plan overview includes essential background information and a summary of your business. Writing the overview first gives you the key points to create an actionable business plan and will help you get started. 

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How to Create the Right Content during a Crisis

How to Create the Right Content during a Crisis

Posted Apr 26th, 2020 in Entrepreneurship, Crisis Communications, Social Media, Strategic Communications

The global crisis we find ourselves in has upended our economy and forced brands to pivot their marketing plans to meet the needs of their audiences. Marketing during a crisis means that planned content business owners had on their calendars, required a ‘hold-stop’ or needed updating to meet the new needs of their audiences. There are steps to take to make sure you as a business owner know how to create the right content during a crisis.

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Digital Marketing during a time of Crisis

Digital Marketing during a time of Crisis

Posted Apr 4th, 2020 in Entrepreneurship, Crisis Communications, Digital Marketing

During a time of crisis, communication is critical for any business. Use your digital marketing channels to share current content and vital messaging that informs your customers how to do business with you during this time.

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Your Social Media Strategy Roadmap starts with Research

Your Social Media Strategy Roadmap starts with Research

Posted Feb 28th, 2020 in Entrepreneurship, Social Media

The roadmap to a successful social media strategy begins with research. Research helps identify what social media tactics are right for your business. Conducting research will help you choose the right social media channels, know what type of content you need to create, and give you ideas now how to engage with your community.

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3 words every entrepreneur needs to know are Value, Trust, and Experience

3 words every entrepreneur needs to know are Value, Trust, and Experience

Posted Dec 25th, 2019 in Entrepreneurship, Strategic Communications

Value, Trust and Experience are the three most important words to know when building a successful business and developing a winning marketing strategy. Know them, live them, and promote them!  

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Get Better Networking Results.  Take your Offline, Online using LinkedIn

Get Better Networking Results. Take your Offline, Online using LinkedIn

Posted Nov 10th, 2019 in Entrepreneurship, Social Media, Content Marketing

Networking is an important part of connecting with the right people to help your business grow. LinkedIn offers a platform to help you take your offline events, online, so you can get the most out of your networking efforts.

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How to Prepare: Building your First Website

How to Prepare: Building your First Website

Posted Sep 30th, 2019 in Entrepreneurship, Digital Marketing

Your website is an important, arguably the most important, marketing channel for any business. A website is key to building an online brand, lead generation, creating a positive customer experience, and getting repeat business. Here is how to prepare when building your first website.

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Increase Sales: Write an Email Customers Want to Open

Increase Sales: Write an Email Customers Want to Open

Posted Oct 28th, 2018 in Entrepreneurship, Sales

When looking for ways to increase sales, entrepreneurs will often connect with current and potential customers by sending them an email. The challenge is that people receive a large number of emails in a day and not all emails are read. How do you write an email that your customers want to open?

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CASL Compliance Tips

CASL Compliance Tips

Posted Jun 28th, 2017 in Entrepreneurship, Digital Marketing

Canadian Anti-Spam Law (CASL) compliance tips for businesses, charities, and not-for-profits when you have limited time and resources.

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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