The roadmap to a successful social media strategy begins with research. Research helps identify what social media tactics are right for your business. Conducting research will help you choose the right social media channels, know what type of content you need to create, and give you ideas now how to engage with your community.
Value, Trust and Experience are the three most important words to know when building a successful business and developing a winning marketing strategy. Know them, live them, and promote them!
Networking is an important part of connecting with the right people to help your business grow. LinkedIn offers a platform to help you take your offline events, online, so you can get the most out of your networking efforts.
Your website is an important, arguably the most important, marketing channel for any business. A website is key to building an online brand, lead generation, creating a positive customer experience, and getting repeat business. Here is how to prepare when building your first website.
When looking for ways to increase sales, entrepreneurs will often connect with current and potential customers by sending them an email. The challenge is that people receive a large number of emails in a day and not all emails are read. How do you write an email that your customers want to open?
Canadian Anti-Spam Law (CASL) compliance tips for businesses, charities, and not-for-profits when you have limited time and resources.
Organizations, for profit, and not-for-profit, should create a CASL compliance program to reduce the risks of sending electronic messages that could be considered SPAM.
Communication is an important part of Patagonia’s success. In his book “Let my People go Surfing”, Yvon Chouinard, founder of Patagonia, inspires us with some simple techniques on how to use communication to build a successful business.
"Where did the day go?" How many entrepreneurs are always looking for ways to manage their time better to be more productive and avoid the time thief.
How business owners can get started on social media with only 20 minutes a day. There are some steps you can take to get started with social media and still have time to get the rest of your work done.
