The roadmap to a successful social media strategy begins with research. Research helps identify what social media tactics are right for your business. Conducting research will help you choose the right social media channels, know what type of content you need to create, and give you ideas now how to engage with your community.
The Communications Blog
Displaying posts in Entrepreneurship
Value, Trust and Experience are the three most important words to know when building a successful business and developing a winning marketing strategy. Know them, live them, and promote them!
Networking is an important part of connecting with the right people to help your business grow. LinkedIn offers a platform to help you take your offline events, online, so you can get the most out of your networking efforts.
Your website is an important, arguably the most important, marketing channel for any business. A website is key to building an online brand, lead generation, creating a positive customer experience, and getting repeat business. Here is how to prepare when building your first website.
When looking for ways to increase sales, entrepreneurs will often connect with current and potential customers by sending them an email. The challenge is that people receive a large number of emails in a day and not all emails are read. How do you write an email that your customers want to open?
Communication is an important part of Patagonia’s success. In his book “Let my People go Surfing”, Yvon Chouinard, founder of Patagonia, inspires us with some simple techniques on how to use communication to build a successful business.