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The Communications Blog

Displaying posts in Content Marketing

Get Better Networking Results.  Take your Offline, Online using LinkedIn

Get Better Networking Results. Take your Offline, Online using LinkedIn

Posted Nov 10th, 2019 in Entrepreneurship, Social Media, Content Marketing

Networking is an important part of connecting with the right people to help your business grow. LinkedIn offers a platform to help you take your offline events, online, so you can get the most out of your networking efforts.

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Stock Photography makes sense, sometimes

Stock Photography makes sense, sometimes

Posted Oct 20th, 2019 in Content Marketing, Graphic Design

When does it make sense to use stock photography for business marketing? The answer is sometimes. Whether you are a retail store owner, e-commerce business, wholesaler, professional service provider, or large organization, stock photos can be a valuable asset when designing marketing content.

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Follow these Simple Steps to a Successful Business Blog

Follow these Simple Steps to a Successful Business Blog

Posted Apr 23rd, 2019 in Digital Marketing, Content Marketing

Blogging is a popular way for small business owners to drive traffic to their website and generate leads. It takes time and dedication to write blogs, and because people get the results they want right away, they often give up before they achieve success. If you are ready to give up blogging, wait!  Follow these eight simple steps to creating a successful business blog.

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What is Content Marketing and Why is it Important?

What is Content Marketing and Why is it Important?

Posted Mar 3rd, 2019 in Digital Marketing, Content Marketing

Content marketing is the strategic approach to creating valuable and relevant materials that are shared consistently through the right channels to attract, encourage engagement, and retain clients to grow a profitable business.

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Know your Audience: Steps to Create a Target Audience Persona

Know your Audience: Steps to Create a Target Audience Persona

Posted Feb 20th, 2019 in Strategic Communications, Digital Marketing, Content Marketing

When it comes to promoting your business, it is essential to know your ‘target audience’ - who they are, how do they think, and their location. Before deciding on marketing tactics to implement, first spend time understanding your audience, and then create ‘Buyer Personas’ to reference when developing your marketing strategies, including your digital marketing strategy, which includes your plan for developing content and social media engagement. 

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Digital Marketing Strategy - 7 Steps to Getting Started

Digital Marketing Strategy - 7 Steps to Getting Started

Posted Feb 19th, 2019 in Strategic Communications, Digital Marketing, Content Marketing

If you are a start-up or an established entrepreneur, there is no question that it is essential to have a digital marketing strategy to stay competitive in today's tech-focused world.  Here is a simple 7-step method to create a digital marketing strategy that is both SMART and agile.  

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Tips on Creating GREAT Marketing Content

Tips on Creating GREAT Marketing Content

Posted Mar 14th, 2014 in Public Relations, Social Media, Strategic Communications, Digital Marketing, Content Marketing

A guide and tips on content marketing; best practices, ideas for creating great content, strategic tips on how to build an effective online resource library, and who should be the best person to do the job.

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Marketing Strategies

Marketing Strategies

Posted Feb 22nd, 2013 in Social Media, Strategic Communications, Digital Marketing, Content Marketing

video chat marketing strategiesGrab a coffee/tea and settle in for a video chat on "marketing your business" that is worth listening to.

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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