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Displaying posts in Digital Marketing

How to Run a Successful Social Media Ad Campaign

How to Run a Successful Social Media Ad Campaign

Posted Oct 7th, 2020 in Social Media, Digital Marketing

Year over year business owners are increasing the amount of money they spend on digital advertising including social media ad campaigns on Facebook, Instagram, YouTube and more. Here are some tips on how to set up a Social Media Ad - Start with a clear goal.

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Digital Marketing during a time of Crisis

Digital Marketing during a time of Crisis

Posted Apr 4th, 2020 in Entrepreneurship, Crisis Communications, Digital Marketing

During a time of crisis, communication is critical for any business. Use your digital marketing channels to share current content and vital messaging that informs your customers how to do business with you during this time.

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Follow these simple steps to get the most out of your marketing plan this year

Follow these simple steps to get the most out of your marketing plan this year

Posted Jan 15th, 2020 in Strategic Communications, Digital Marketing, Content Marketing

If you are an existing business, it is time to review and update your marketing plan! Here are a few steps to prepare for your planning session and create a marketing plan that gets results. If you are a start-up, use the second half of the guiding questions to get started. 

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Are you looking for a Social Media Manager?

Are you looking for a Social Media Manager?

Posted Oct 28th, 2019 in Social Media, Digital Marketing

There are a few important things to consider before you hire a social media manager.  Here are some tips on how to find the right person to help you develop a winning online brand.

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How to Prepare: Building your First Website

How to Prepare: Building your First Website

Posted Sep 30th, 2019 in Entrepreneurship, Digital Marketing

Your website is an important, arguably the most important, marketing channel for any business. A website is key to building an online brand, lead generation, creating a positive customer experience, and getting repeat business. Here is how to prepare when building your first website.

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What Is Geofencing? How Does It Work?

What Is Geofencing? How Does It Work?

Posted Aug 11th, 2019 in Digital Marketing, Event Management

Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience.

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Follow these Simple Steps to a Successful Business Blog

Follow these Simple Steps to a Successful Business Blog

Posted Apr 23rd, 2019 in Digital Marketing, Content Marketing

Blogging is a popular way for small business owners to drive traffic to their website and generate leads. It takes time and dedication to write blogs, and because people get the results they want right away, they often give up before they achieve success. If you are ready to give up blogging, wait!  Follow these eight simple steps to creating a successful business blog.

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Beginners Guide to Search Engine Optimization (SEO)

Beginners Guide to Search Engine Optimization (SEO)

Posted Mar 17th, 2019 in Digital Marketing

There are millions of websites! How can you increase the chances of getting on the first page of the Google Search Engine Results Page (SERP) to stay ahead of the competition? Here is a beginners guide to Search Engine Optimization (SEO)

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What is Content Marketing and Why is it Important?

What is Content Marketing and Why is it Important?

Posted Mar 3rd, 2019 in Digital Marketing, Content Marketing

Content marketing is the strategic approach to creating valuable and relevant materials that are shared consistently through the right channels to attract, encourage engagement, and retain clients to grow a profitable business.

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Know your Audience: Steps to Create a Target Audience Persona

Know your Audience: Steps to Create a Target Audience Persona

Posted Feb 20th, 2019 in Strategic Communications, Digital Marketing, Content Marketing

When it comes to promoting your business, it is essential to know your ‘target audience’ - who they are, how do they think, and their location. Before deciding on marketing tactics to implement, first spend time understanding your audience, and then create ‘Buyer Personas’ to reference when developing your marketing strategies, including your digital marketing strategy, which includes your plan for developing content and social media engagement. 

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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