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Displaying posts in Digital Marketing

How to Prepare: Building your First Website

How to Prepare: Building your First Website

Posted Sep 30th, 2019 in Entrepreneurship, Digital Marketing

Your website is an important, arguably the most important, marketing channel for any business. A website is key to building an online brand, lead generation, creating a positive customer experience, and getting repeat business. Here is how to prepare when building your first website.

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What Is Geofencing? How Does It Work?

What Is Geofencing? How Does It Work?

Posted Aug 11th, 2019 in Digital Marketing, Event Management

Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience.

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Follow these Simple Steps to a Successful Business Blog

Follow these Simple Steps to a Successful Business Blog

Posted Apr 23rd, 2019 in Digital Marketing, Content Marketing

Blogging is a popular way for small business owners to drive traffic to their website and generate leads. It takes time and dedication to write blogs, and because people get the results they want right away, they often give up before they achieve success. If you are ready to give up blogging, wait!  Follow these eight simple steps to creating a successful business blog.

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Beginners Guide to Search Engine Optimization (SEO)

Beginners Guide to Search Engine Optimization (SEO)

Posted Mar 17th, 2019 in Digital Marketing

There are millions of websites! How can you increase the chances of getting on the first page of the Google Search Engine Results Page (SERP) to stay ahead of the competition? Here is a beginners guide to Search Engine Optimization (SEO)

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What is Content Marketing and Why is it Important?

What is Content Marketing and Why is it Important?

Posted Mar 3rd, 2019 in Digital Marketing, Content Marketing

Content marketing is the strategic approach to creating valuable and relevant materials that are shared consistently through the right channels to attract, encourage engagement, and retain clients to grow a profitable business.

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Know your Audience: Steps to Create a Target Audience Persona

Know your Audience: Steps to Create a Target Audience Persona

Posted Feb 20th, 2019 in Strategic Communications, Digital Marketing, Content Marketing

When it comes to promoting your business, it is essential to know your ‘target audience’ - who they are, how do they think, and their location. Before deciding on marketing tactics to implement, first spend time understanding your audience, and then create ‘Buyer Personas’ to reference when developing your marketing strategies, including your digital marketing strategy, which includes your plan for developing content and social media engagement. 

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Digital Marketing Strategy - 7 Steps to Getting Started

Digital Marketing Strategy - 7 Steps to Getting Started

Posted Feb 19th, 2019 in Strategic Communications, Digital Marketing, Content Marketing

If you are a start-up or an established entrepreneur, there is no question that it is essential to have a digital marketing strategy to stay competitive in today's tech-focused world.  Here is a simple 7-step method to create a digital marketing strategy that is both SMART and agile.  

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Why you need a SMART Digital Marketing Plan

Why you need a SMART Digital Marketing Plan

Posted Feb 18th, 2019 in Strategic Communications, Digital Marketing

To successfully promote your business in today’s economic environment, you must have a SMART digital marketing plan to effectively leverage the right digital marketing tools, techniques and best practices to reach your audiences. 

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Digital Marketing Trends for 2019

Digital Marketing Trends for 2019

Posted Feb 4th, 2019 in Digital Marketing

There are a few digital marketing trends that business owners need to be aware of going into 2019.  More people than ever before are looking for information and communicating online, and they are doing it 24/7, which means that digital marketing continues to grow in importance for all business leaders as they strive to connect with their audiences.

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How to Create Successful Facebook Ad Campaigns

How to Create Successful Facebook Ad Campaigns

Posted Aug 22nd, 2017 in Social Media, Digital Marketing

Successful Facebook advertising campaigns begin with understanding your business goals, aligning advertising objectives to meet those goals, and then gathering insights from key performance metrics.

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Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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