How to Create Successful Facebook Ad Campaigns
Successful Facebook advertising campaigns begin with understanding your business goals, aligning advertising objectives to meet those goals, and then gathering insights from key performance metrics.
The Communications Blog
Displaying posts in Digital Marketing
AODA Website Accessibility Compliance
The Accessibility for Ontarians with Disability Act (AODA) are laws that government, businesses, non-profits and public sector organizations must follow to be more accessible for everyone. Websites must be AODA compliant so that information is easily and comfortably obtained when searching on the internet.
CASL Compliance Tips
Canadian Anti-Spam Law (CASL) compliance tips for businesses, charities, and not-for-profits when you have limited time and resources.
Video Storytelling | Trends, Tips, and Techniques
One-third of all online activity is spent watching videos. With video popularity growing, organizations are now prioritizing video content to share their message and promote their business.
2014 Review of Communications Trends
It's hard to believe 2014 has come and gone. Looking back to review this past year in the world of communications, it seems to have been a whirlwind of change. And yet, in the midst of it all, there are some constants that we can be sure will continue into 2015 and years to come.
Tips to drive Traffic to your Website
20 Simple, Budget-Friendly Tips to Drive Traffic to your Website
Anti-Spam Law in Canada
What organizations need to know about the new anti-spam law in Canada (CASL) coming into effect July 1, 2014. An excerpt of some key points around Canada’s new anti-spam law is provided below.
Tips on Creating GREAT Marketing Content
A guide and tips on content marketing; best practices, ideas for creating great content, strategic tips on how to build an effective online resource library, and who should be the best person to do the job.
Marketing Strategies
video chat marketing strategiesGrab a coffee/tea and settle in for a video chat on "marketing your business" that is worth listening to.
How to innovate your business
At an Innovate your Business networking event in Niagara, Brock Dickinson spoke on trends in the economy – now and future.