The Communications Blog

Displaying posts in Digital Marketing

What is Content Marketing and Why is it Important?

What is Content Marketing and Why is it Important?

Posted Mar 3rd, 2019 in Digital Marketing, Content Marketing

Content marketing is the strategic approach to creating valuable and relevant materials that are shared consistently through the right channels to attract, encourage engagement, and retain clients to grow a profitable business.

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Know your Audience: Steps to Create a Target Audience Persona

Know your Audience: Steps to Create a Target Audience Persona

Posted Feb 20th, 2019 in Strategic Communications, Digital Marketing, Content Marketing

When it comes to promoting your business, it is essential to know your ‘target audience’ - who they are, how do they think, and their location. Before deciding on marketing tactics to implement, first spend time understanding your audience, and then create ‘Buyer Personas’ to reference when developing your marketing strategies, including your digital marketing strategy, which includes your plan for developing content and social media engagement. 

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Digital Marketing Strategy - 7 Steps to Getting Started

Digital Marketing Strategy - 7 Steps to Getting Started

Posted Feb 19th, 2019 in Strategic Communications, Digital Marketing, Content Marketing

If you are a start-up or an established entrepreneur, there is no question that it is essential to have a digital marketing strategy to stay competitive in today's tech-focused world.  Here is a simple 7-step method to create a digital marketing strategy that is both SMART and agile.  

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Why you need a SMART Digital Marketing Plan

Why you need a SMART Digital Marketing Plan

Posted Feb 18th, 2019 in Strategic Communications, Digital Marketing

To successfully promote your business in today’s economic environment, you must have a SMART digital marketing plan to effectively leverage the right digital marketing tools, techniques and best practices to reach your audiences. 

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Digital Marketing Trends for 2019

Digital Marketing Trends for 2019

Posted Feb 4th, 2019 in Digital Marketing

There are a few digital marketing trends that business owners need to be aware of going into 2019.  More people than ever before are looking for information and communicating online, and they are doing it 24/7, which means that digital marketing continues to grow in importance for all business leaders as they strive to connect with their audiences.

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How to Create Successful Facebook Ad Campaigns

How to Create Successful Facebook Ad Campaigns

Posted Aug 22nd, 2017 in Social Media, Digital Marketing

Successful Facebook advertising campaigns begin with understanding your business goals, aligning advertising objectives to meet those goals, and then gathering insights from key performance metrics.

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AODA Website Accessibility Compliance

AODA Website Accessibility Compliance

Posted Aug 9th, 2017 in Not-for-Profit, Strategic Communications, Digital Marketing

The Accessibility for Ontarians with Disability Act (AODA) are laws that government, businesses, non-profits and public sector organizations must follow to be more accessible for everyone. Websites must be AODA compliant so that information is easily and comfortably obtained when searching on the internet.

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CASL Compliance Tips

CASL Compliance Tips

Posted Jun 28th, 2017 in Entrepreneurship, Digital Marketing

Canadian Anti-Spam Law (CASL) compliance tips for businesses, charities, and not-for-profits when you have limited time and resources.

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Video Storytelling | Trends, Tips, and Techniques

Video Storytelling | Trends, Tips, and Techniques

Posted May 15th, 2017 in Digital Marketing, Graphic Design, Video

One-third of all online activity is spent watching videos. With video popularity growing, organizations are now prioritizing video content to share their message and promote their business.

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2014 Review of Communications Trends

2014 Review of Communications Trends

Posted Dec 25th, 2014 in Social Media, Digital Marketing

It's hard to believe 2014 has come and gone. Looking back to review this past year in the world of communications, it seems to have been a whirlwind of change. And yet, in the midst of it all, there are some constants that we can be sure will continue into 2015 and years to come.

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