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The Communications Blog

Displaying posts in Digital Marketing

Tips on Creating GREAT Marketing Content

Posted Mar 14th, 2014 in Public Relations, Social Media, Strategic Communications, Digital Marketing, Content Marketing

A guide and tips on content marketing; best practices, ideas for creating great content, strategic tips on how to build an effective online resource library, and who should be the best person to do the job.

Marketing Strategies

Posted Feb 22nd, 2013 in Social Media, Strategic Communications, Digital Marketing, Content Marketing

video chat marketing strategiesGrab a coffee/tea and settle in for a video chat on "marketing your business" that is worth listening to.

How to innovate your business

Posted Nov 12th, 2012 in Entrepreneurship, Social Media, Sustainability, Digital Marketing

At an Innovate your Business networking event in Niagara, Brock Dickinson spoke on trends in the economy – now and future.

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Laura L. Dunkley

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Laura L. Dunkley

Laura Dunkley is a communications strategist with expertise in business development, digital marketing, and public relations.

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How to Run a Successful Social Media Ad Campaign

Oct 7th, 2020

Year over year business owners are increasing the amount of money they spend on digital advertising including social media ad campaigns on Facebook, Instagram, YouTube and more. Here are some tips on how to set up a Social Media Ad - Start with a clear goal.

S.W.O.T. your Marketing Plan

Aug 16th, 2020

A S.W.O.T. analysis is included as part of the competitive advantage in your business plan, and outlines the strengths, weaknesses, opportunities and threats for your company. For your marketing plan, also create a S.W.O.T. analysis as it will assist with goal setting, resource planning, and deciding on what marketing tactics to use.

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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