Tips to Create Powerful Messages
History proves time and time again that words, our messages, carry more power than anything else in this world. Words can build up, tear down, bring laughter, bring tears, empower a people, take a life.
The Communications Blog
Displaying posts in Public Relations
Telling your GREEN Story for Sustainability Success
Communication is key to a successful sustainability strategy. "Know it, Be it, Tell it" is the mantra of an effective green story.
Anti-Spam Law in Canada
What organizations need to know about the new anti-spam law in Canada (CASL) coming into effect July 1, 2014. An excerpt of some key points around Canada’s new anti-spam law is provided below.
Tips on Creating GREAT Marketing Content
A guide and tips on content marketing; best practices, ideas for creating great content, strategic tips on how to build an effective online resource library, and who should be the best person to do the job.
White is the colour of PR Ethics
If we had to choose a colour for PR ethics, I believe it would be white. This is not because it is the symbolic opposite of black, which is often used in the comparison of good and evil, but because white is the colour that brings together the many colours of the rainbow.
Business guide to Reputation Management
Reputation management is not a new concept, but with the introduction of the digital world and social media, the speed and reach of conversations are having all organizations paying more attention than they have in the past.
B2B 'customer focused' communication strategy
A successful 'customer focused' B2B communication strategy will offer as many opportunities (as resources will allow) to build awareness, educate and increase engagement (‘Call to Action’) with these customers.
What makes a story newsworthy: Lessons learned from the Christmas story
For writers, journalists and public relations professionals, having a story that is newsworthy is very important. The Christmas Story has been around for thousands of years, been shared across the world, translated in many languages and celebrated year after year.
Off-Line Networking Wins
Building online relationships through social sites such as LinkedIn, Twitter, Blogging, etc. are important, but if you have to pick one over the other, building off-line relationships is more beneficial.
Sales, Marketing and Public Relations - Convergence means success
It is time for Sales, Marketing and Public Relations departments start working together. Convergence for these departments is key to success.