History proves time and time again that words, our messages, carry more power than anything else in this world. Words can build up, tear down, bring laughter, bring tears, empower a people, take a life.
The Communications Blog
Displaying posts in Public Relations
Communication is key to a successful sustainability strategy. "Know it, Be it, Tell it" is the mantra of an effective green story.
If we had to choose a colour for PR ethics, I believe it would be white. This is not because it is the symbolic opposite of black, which is often used in the comparison of good and evil, but because white is the colour that brings together the many colours of the rainbow.
For writers, journalists and public relations professionals, having a story that is newsworthy is very important. The Christmas Story has been around for thousands of years, been shared across the world, translated in many languages and celebrated year after year.
It is time for Sales, Marketing and Public Relations departments start working together. Convergence for these departments is key to success.