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The Communications Blog

Displaying posts in Social Media

How to Run a Successful Social Media Ad Campaign

How to Run a Successful Social Media Ad Campaign

Posted Oct 7th, 2020 in Social Media, Digital Marketing

Year over year business owners are increasing the amount of money they spend on digital advertising including social media ad campaigns on Facebook, Instagram, YouTube and more. Here are some tips on how to set up a Social Media Ad - Start with a clear goal.

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How to Create the Right Content during a Crisis

How to Create the Right Content during a Crisis

Posted Apr 26th, 2020 in Entrepreneurship, Crisis Communications, Social Media, Strategic Communications

The global crisis we find ourselves in has upended our economy and forced brands to pivot their marketing plans to meet the needs of their audiences. Marketing during a crisis means that planned content business owners had on their calendars, required a ‘hold-stop’ or needed updating to meet the new needs of their audiences. There are steps to take to make sure you as a business owner know how to create the right content during a crisis.

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Your Social Media Strategy Roadmap starts with Research

Your Social Media Strategy Roadmap starts with Research

Posted Feb 28th, 2020 in Entrepreneurship, Social Media

The roadmap to a successful social media strategy begins with research. Research helps identify what social media tactics are right for your business. Conducting research will help you choose the right social media channels, know what type of content you need to create, and give you ideas now how to engage with your community.

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Get Better Networking Results.  Take your Offline, Online using LinkedIn

Get Better Networking Results. Take your Offline, Online using LinkedIn

Posted Nov 10th, 2019 in Entrepreneurship, Social Media, Content Marketing

Networking is an important part of connecting with the right people to help your business grow. LinkedIn offers a platform to help you take your offline events, online, so you can get the most out of your networking efforts.

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Are you looking for a Social Media Manager?

Are you looking for a Social Media Manager?

Posted Oct 28th, 2019 in Social Media, Digital Marketing

There are a few important things to consider before you hire a social media manager.  Here are some tips on how to find the right person to help you develop a winning online brand.

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Starting a Facebook Group for your Business

Starting a Facebook Group for your Business

Posted Aug 13th, 2019 in Social Media

Starting a Facebook Group for your business might be what you need to take your marketing strategy to the next level. Groups provide a place to get your content in front of relevant audiences and offer value by facilit...

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Social Selling : A Guide to Getting Started

Social Selling : A Guide to Getting Started

Posted May 4th, 2019 in Social Media, Sales

Salespeople, entrepreneurs, and executives need to include social media in their sales strategy. Social Selling provides a way to reach more people, provide information, and continue conversations that generate leads, closes sales and improves customer retention.

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What Social Media Channels are Right for Your Business?

What Social Media Channels are Right for Your Business?

Posted May 20th, 2018 in Social Media

When selecting what social media to use for your business, you need to consider a variety of factors, including audience, trends, and available resources. This checklist of questions will help focus your efforts, save time, and get the best results.

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How to Create Successful Facebook Ad Campaigns

How to Create Successful Facebook Ad Campaigns

Posted Aug 22nd, 2017 in Social Media, Digital Marketing

Successful Facebook advertising campaigns begin with understanding your business goals, aligning advertising objectives to meet those goals, and then gathering insights from key performance metrics.

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How to Create a CASL Compliance Program

How to Create a CASL Compliance Program

Posted Jun 25th, 2017 in Entrepreneurship, Internal Communications, Not-for-Profit, Social Media, Strategic Communications

Organizations, for profit, and not-for-profit, should create a CASL compliance program to reduce the risks of sending electronic messages that could be considered SPAM.

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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