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The Communications Blog

Displaying posts in Social Media

2014 Review of Communications Trends

2014 Review of Communications Trends

Posted Dec 25th, 2014 in Social Media, Digital Marketing

It's hard to believe 2014 has come and gone. Looking back to review this past year in the world of communications, it seems to have been a whirlwind of change. And yet, in the midst of it all, there are some constants that we can be sure will continue into 2015 and years to come.

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Social Business Model

Social Business Model

Posted Oct 29th, 2014 in Social Media, Meetings, Workshops & Presentations

Here is a Slideshare presentation I've used on various occasions to explain the Social Business Model: as it pertains to social media.

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Social Media in 20 minutes a day

Social Media in 20 minutes a day

Posted Sep 25th, 2014 in Entrepreneurship, Social Media

How business owners can get started on social media with only 20 minutes a day. There are some steps you can take to get started with social media and still have time to get the rest of your work done.

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Original, Owned, and Shared Content

Original, Owned, and Shared Content

Posted Jul 23rd, 2014 in Social Media, Strategic Communications

What is the difference original, owned, and shared content? And how do I integrate each of them into my marketing strategy?

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Let's Talk Competitive Advantage

Let's Talk Competitive Advantage

Posted Apr 5th, 2014 in Social Media, Strategic Communications, Sales

Businesses (for profit and not-for-profit) need to have a clear vision of who they are, and what they want to achieve to gain or keep their competitive advantage.

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Social Media Business Strategy

Social Media Business Strategy

Posted Mar 14th, 2014 in Social Media, Meetings, Workshops & Presentations

I had the privilege of presenting to a group of business professionals at Envirotech Office Systems on the topic of Social Media. Social Media has gone beyond marketing for many organizations and now used within a larger communication strategy.

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Tips on Creating GREAT Marketing Content

Tips on Creating GREAT Marketing Content

Posted Mar 14th, 2014 in Public Relations, Social Media, Strategic Communications, Digital Marketing, Content Marketing

A guide and tips on content marketing; best practices, ideas for creating great content, strategic tips on how to build an effective online resource library, and who should be the best person to do the job.

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What is Social Business?

What is Social Business?

Posted May 28th, 2013 in Social Media

To make this very clear - Social Business is not JUST about adding social media into your marketing plan. Social Media is part of the overall strategy. It is a tool/tactic similar to a cog carefully and thoughtfully placed within a well-designed machine.

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How to create a social media policy for your company

How to create a social media policy for your company

Posted Mar 22nd, 2013 in Internal Communications, Social Media

11 things to consider when creating guidelines for social media usage at your company. There are must-haves, guidelines, examples, best practices, and company examples.

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Marketing Strategies

Marketing Strategies

Posted Feb 22nd, 2013 in Social Media, Strategic Communications, Digital Marketing, Content Marketing

video chat marketing strategiesGrab a coffee/tea and settle in for a video chat on "marketing your business" that is worth listening to.

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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