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Displaying posts in Social Media

Social Media Business Strategy

Social Media Business Strategy

Posted Mar 14th, 2014 in Social Media, Meetings, Workshops & Presentations

I had the privilege of presenting to a group of business professionals at Envirotech Office Systems on the topic of Social Media. Social Media has gone beyond marketing for many organizations and now used within a larger communication strategy.

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Tips on Creating GREAT Marketing Content

Tips on Creating GREAT Marketing Content

Posted Mar 14th, 2014 in Public Relations, Social Media, Strategic Communications, Digital Marketing, Content Marketing

A guide and tips on content marketing; best practices, ideas for creating great content, strategic tips on how to build an effective online resource library, and who should be the best person to do the job.

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What is Social Business?

What is Social Business?

Posted May 28th, 2013 in Social Media

To make this very clear - Social Business is not JUST about adding social media into your marketing plan. Social Media is part of the overall strategy. It is a tool/tactic similar to a cog carefully and thoughtfully placed within a well-designed machine.

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How to create a social media policy for your company

How to create a social media policy for your company

Posted Mar 22nd, 2013 in Internal Communications, Social Media

11 things to consider when creating guidelines for social media usage at your company. There are must-haves, guidelines, examples, best practices, and company examples.

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Marketing Strategies

Marketing Strategies

Posted Feb 22nd, 2013 in Social Media, Strategic Communications, Digital Marketing, Content Marketing

video chat marketing strategiesGrab a coffee/tea and settle in for a video chat on "marketing your business" that is worth listening to.

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What is a Social Media Community Manager?

What is a Social Media Community Manager?

Posted Feb 21st, 2013 in Social Media

Here are some ideas on how to write a job description for a social media community manager job

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How to innovate your business

How to innovate your business

Posted Nov 12th, 2012 in Entrepreneurship, Social Media, Sustainability, Digital Marketing

At an Innovate your Business networking event in Niagara, Brock Dickinson spoke on trends in the economy – now and future.

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Social Business: A Measuring Stick

Social Business: A Measuring Stick

Posted Jun 25th, 2012 in Social Media, Strategic Communications

A social business is an organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value [1]

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Off-Line Networking Wins

Off-Line Networking Wins

Posted Jun 10th, 2012 in Public Relations, Social Media, Sales

Building online relationships through social sites such as LinkedIn, Twitter, Blogging, etc. are important, but if you have to pick one over the other, building off-line relationships is more beneficial.

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Social Media:  Part 3 - The Budget

Social Media: Part 3 - The Budget

Posted Apr 1st, 2012 in Entrepreneurship, Social Media

Tips and guidelines to getting started with a budget for your social media program

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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