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Displaying posts in Social Media

What is Social Business?

What is Social Business?

Posted May 28th, 2013 in Social Media

To make this very clear - Social Business is not JUST about adding social media into your marketing plan. Social Media is part of the overall strategy. It is a tool/tactic similar to a cog carefully and thoughtfully placed within a well-designed machine.

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How to create a social media policy for your company

How to create a social media policy for your company

Posted Mar 22nd, 2013 in Internal Communications, Social Media

11 things to consider when creating guidelines for social media usage at your company. There are must-haves, guidelines, examples, best practices, and company examples.

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Marketing Strategies

Marketing Strategies

Posted Feb 22nd, 2013 in Social Media, Strategic Communications, Digital Marketing, Content Marketing

video chat marketing strategiesGrab a coffee/tea and settle in for a video chat on "marketing your business" that is worth listening to.

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What is a Social Media Community Manager?

What is a Social Media Community Manager?

Posted Feb 21st, 2013 in Social Media

Here are some ideas on how to write a job description for a social media community manager job

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How to innovate your business

How to innovate your business

Posted Nov 12th, 2012 in Entrepreneurship, Social Media, Sustainability, Digital Marketing

At an Innovate your Business networking event in Niagara, Brock Dickinson spoke on trends in the economy – now and future.

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Social Business: A Measuring Stick

Social Business: A Measuring Stick

Posted Jun 25th, 2012 in Social Media, Strategic Communications

A social business is an organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value [1]

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Off-Line Networking Wins

Off-Line Networking Wins

Posted Jun 10th, 2012 in Public Relations, Social Media, Sales

Building online relationships through social sites such as LinkedIn, Twitter, Blogging, etc. are important, but if you have to pick one over the other, building off-line relationships is more beneficial.

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Social Media:  Part 3 - The Budget

Social Media: Part 3 - The Budget

Posted Apr 1st, 2012 in Entrepreneurship, Social Media

Tips and guidelines to getting started with a budget for your social media program

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Social Media: How to start your social media plan

Social Media: How to start your social media plan

Posted Mar 15th, 2012 in Entrepreneurship, Social Media

Planning is important to a successful social media strategy. Don't just build it and hope people will show up to find you on your social media profiles. Set realistic goals, write down your plan, and then get started!

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Social Media: Getting started - Research

Social Media: Getting started - Research

Posted Mar 12th, 2012 in Entrepreneurship, Social Media

Step one to planning your social media strategy is to do some research. It doesn't need to cost a lot of time and money if you consider the valuable resources you already have.

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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