Original, Owned, and Shared Content
What is the difference original, owned, and shared content? And how do I integrate each of them into my marketing strategy?
The Communications Blog
Displaying posts in Social Media
Let's Talk Competitive Advantage
Businesses (for profit and not-for-profit) need to have a clear vision of who they are, and what they want to achieve to gain or keep their competitive advantage.
Social Media Business Strategy
I had the privilege of presenting to a group of business professionals at Envirotech Office Systems on the topic of Social Media. Social Media has gone beyond marketing for many organizations and now used within a larger communication strategy.
Tips on Creating GREAT Marketing Content
A guide and tips on content marketing; best practices, ideas for creating great content, strategic tips on how to build an effective online resource library, and who should be the best person to do the job.
What is Social Business?
To make this very clear - Social Business is not JUST about adding social media into your marketing plan. Social Media is part of the overall strategy. It is a tool/tactic similar to a cog carefully and thoughtfully placed within a well-designed machine.
How to create a social media policy for your company
11 things to consider when creating guidelines for social media usage at your company. There are must-haves, guidelines, examples, best practices, and company examples.
Marketing Strategies
video chat marketing strategiesGrab a coffee/tea and settle in for a video chat on "marketing your business" that is worth listening to.
What is a Social Media Community Manager?
Here are some ideas on how to write a job description for a social media community manager job
How to innovate your business
At an Innovate your Business networking event in Niagara, Brock Dickinson spoke on trends in the economy – now and future.
Social Business: A Measuring Stick
A social business is an organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value [1]
