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Displaying posts in Strategic Communications

What is the difference between a Marketing Strategy, Plan and Campaign?

What is the difference between a Marketing Strategy, Plan and Campaign?

Posted Aug 1st, 2019 in Strategic Communications

The marketing strategy is explains the why and and an overview of how you will promote your business.  The marketing plan shows in more details how you will promote your business and the marketing campaign is for the promotion of a specific event or tactic. 

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Know your Audience: Steps to Create a Target Audience Persona

Know your Audience: Steps to Create a Target Audience Persona

Posted Feb 20th, 2019 in Strategic Communications, Digital Marketing, Content Marketing

When it comes to promoting your business, it is essential to know your ‘target audience’ - who they are, how do they think, and their location. Before deciding on marketing tactics to implement, first spend time understanding your audience, and then create ‘Buyer Personas’ to reference when developing your marketing strategies, including your digital marketing strategy, which includes your plan for developing content and social media engagement. 

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Digital Marketing Strategy - 7 Steps to Getting Started

Digital Marketing Strategy - 7 Steps to Getting Started

Posted Feb 19th, 2019 in Strategic Communications, Digital Marketing, Content Marketing

If you are a start-up or an established entrepreneur, there is no question that it is essential to have a digital marketing strategy to stay competitive in today's tech-focused world.  Here is a simple 7-step method to create a digital marketing strategy that is both SMART and agile.  

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Why you need a SMART Digital Marketing Plan

Why you need a SMART Digital Marketing Plan

Posted Feb 18th, 2019 in Strategic Communications, Digital Marketing

To successfully promote your business in today’s economic environment, you must have a SMART digital marketing plan to effectively leverage the right digital marketing tools, techniques and best practices to reach your audiences. 

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AODA Website Accessibility Compliance

AODA Website Accessibility Compliance

Posted Aug 9th, 2017 in Not-for-Profit, Strategic Communications, Digital Marketing

The Accessibility for Ontarians with Disability Act (AODA) are laws that government, businesses, non-profits and public sector organizations must follow to be more accessible for everyone. Websites must be AODA compliant so that information is easily and comfortably obtained when searching on the internet.

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How to Create a CASL Compliance Program

How to Create a CASL Compliance Program

Posted Jun 25th, 2017 in Entrepreneurship, Internal Communications, Not-for-Profit, Social Media, Strategic Communications

Organizations, for profit, and not-for-profit, should create a CASL compliance program to reduce the risks of sending electronic messages that could be considered SPAM.

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7 Simple Communication Techniques Inspired by Patagonia

7 Simple Communication Techniques Inspired by Patagonia

Posted Feb 20th, 2017 in Entrepreneurship, Internal Communications, Strategic Communications

Communication is an important part of Patagonia’s success. In his book “Let my People go Surfing”, Yvon Chouinard, founder of Patagonia, inspires us with some simple techniques on how to use communication to build a successful business.

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Communication Goals and Objectives

Communication Goals and Objectives

Posted Nov 20th, 2015 in Strategic Communications

What is the difference between communication goals & communication objectives? They both help us define where we want to take our business, but goals are broad and objectives are more specific.

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Original, Owned, and Shared Content

Original, Owned, and Shared Content

Posted Jul 23rd, 2014 in Social Media, Strategic Communications

What is the difference original, owned, and shared content? And how do I integrate each of them into my marketing strategy?

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5 Reasons you should improve your Business Communications

5 Reasons you should improve your Business Communications

Posted May 20th, 2014 in Entrepreneurship, Internal Communications, Strategic Communications

Improve the communications at your place of business, and you will improve: relationships with key stakeholders, employee satisfaction, productivity, and increase your competitive advantage.

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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