The marketing strategy is explains the why and and an overview of how you will promote your business. The marketing plan shows in more details how you will promote your business and the marketing campaign is for the promotion of a specific event or tactic.
When it comes to promoting your business, it is essential to know your ‘target audience’ - who they are, how do they think, and their location. Before deciding on marketing tactics to implement, first spend time understanding your audience, and then create ‘Buyer Personas’ to reference when developing your marketing strategies, including your digital marketing strategy, which includes your plan for developing content and social media engagement.
If you are a start-up or an established entrepreneur, there is no question that it is essential to have a digital marketing strategy to stay competitive in today's tech-focused world. Here is a simple 7-step method to create a digital marketing strategy that is both SMART and agile.
To successfully promote your business in today’s economic environment, you must have a SMART digital marketing plan to effectively leverage the right digital marketing tools, techniques and best practices to reach your audiences.
The Accessibility for Ontarians with Disability Act (AODA) are laws that government, businesses, non-profits and public sector organizations must follow to be more accessible for everyone. Websites must be AODA compliant so that information is easily and comfortably obtained when searching on the internet.
Organizations, for profit, and not-for-profit, should create a CASL compliance program to reduce the risks of sending electronic messages that could be considered SPAM.
Communication is an important part of Patagonia’s success. In his book “Let my People go Surfing”, Yvon Chouinard, founder of Patagonia, inspires us with some simple techniques on how to use communication to build a successful business.
What is the difference between communication goals & communication objectives? They both help us define where we want to take our business, but goals are broad and objectives are more specific.
What is the difference original, owned, and shared content? And how do I integrate each of them into my marketing strategy?
Improve the communications at your place of business, and you will improve: relationships with key stakeholders, employee satisfaction, productivity, and increase your competitive advantage.
