The Communications Blog

Displaying posts in Strategic Communications

How to create a welcome email series to win over new subscribers

How to create a welcome email series to win over new subscribers

Posted Oct 4th, 2021 in Content Marketing, Digital Marketing, Strategic Communications

There are various types of emails to use across your customer's journey. Still, the welcome emails are arguably the most important as it offers the opportunity to provide an excellent first impression to win over new subscribers and set the stage for a long-lasting and profitable business relationship.

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How to Build a Marketing Team on a Limited Budget

How to Build a Marketing Team on a Limited Budget

Posted Apr 23rd, 2021 in Entrepreneurship, Strategic Communications

Doing business in today's digital-first economy means it is essential to build your online brand to promote and sell your products and services. Whether you do it yourself or hire someone, digital marketing is a critical part of doing business.

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How to Create the Right Content during a Crisis

How to Create the Right Content during a Crisis

Posted Apr 26th, 2020 in Entrepreneurship, Crisis Communications, Social Media, Strategic Communications

The global crisis we find ourselves in has upended our economy and forced brands to pivot their marketing plans to meet the needs of their audiences. Marketing during a crisis means that planned content business owners had on their calendars, required a ‘hold-stop’ or needed updating to meet the new needs of their audiences. There are steps to take to make sure you as a business owner know how to create the right content during a crisis.

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Follow these simple steps to get the most out of your marketing plan this year

Follow these simple steps to get the most out of your marketing plan this year

Posted Jan 15th, 2020 in Strategic Communications, Digital Marketing, Content Marketing

If you are an existing business, it is time to review and update your marketing plan! Here are a few steps to prepare for your planning session and create a marketing plan that gets results. If you are a start-up, use the second half of the guiding questions to get started. 

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3 words every entrepreneur needs to know are Value, Trust, and Experience

3 words every entrepreneur needs to know are Value, Trust, and Experience

Posted Dec 25th, 2019 in Entrepreneurship, Strategic Communications

Value, Trust and Experience are the three most important words to know when building a successful business and developing a winning marketing strategy. Know them, live them, and promote them!  

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What is the difference between a Marketing Strategy, Plan and Campaign?

What is the difference between a Marketing Strategy, Plan and Campaign?

Posted Aug 1st, 2019 in Strategic Communications

The marketing strategy is explains the why and and an overview of how you will promote your business.  The marketing plan shows in more details how you will promote your business and the marketing campaign is for the promotion of a specific event or tactic. 

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Know your Audience: Steps to Create a Target Audience Persona

Know your Audience: Steps to Create a Target Audience Persona

Posted Feb 20th, 2019 in Strategic Communications, Digital Marketing, Content Marketing

When it comes to promoting your business, it is essential to know your ‘target audience’ - who they are, how do they think, and their location. Before deciding on marketing tactics to implement, first spend time understanding your audience, and then create ‘Buyer Personas’ to reference when developing your marketing strategies, including your digital marketing strategy, which includes your plan for developing content and social media engagement. 

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Digital Marketing Strategy - 7 Steps to Getting Started

Digital Marketing Strategy - 7 Steps to Getting Started

Posted Feb 19th, 2019 in Strategic Communications, Digital Marketing, Content Marketing

If you are a start-up or an established entrepreneur, there is no question that it is essential to have a digital marketing strategy to stay competitive in today's tech-focused world.  Here is a simple 7-step method to create a digital marketing strategy that is both SMART and agile.  

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Why you need a SMART Digital Marketing Plan

Why you need a SMART Digital Marketing Plan

Posted Feb 18th, 2019 in Strategic Communications, Digital Marketing

To successfully promote your business in today’s economic environment, you must have a SMART digital marketing plan to effectively leverage the right digital marketing tools, techniques and best practices to reach your audiences. 

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AODA Website Accessibility Compliance

AODA Website Accessibility Compliance

Posted Aug 9th, 2017 in Not-for-Profit, Strategic Communications, Digital Marketing

The Accessibility for Ontarians with Disability Act (AODA) are laws that government, businesses, non-profits and public sector organizations must follow to be more accessible for everyone. Websites must be AODA compliant so that information is easily and comfortably obtained when searching on the internet.

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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