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The Communications Blog

Displaying posts in Strategic Communications

Telling your GREEN Story for Sustainability Success

Telling your GREEN Story for Sustainability Success

Posted Apr 22nd, 2014 in Internal Communications, Public Relations, Sustainability, Strategic Communications

Communication is key to a successful sustainability strategy. "Know it, Be it, Tell it" is the mantra of an effective green story.

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Let's Talk Competitive Advantage

Let's Talk Competitive Advantage

Posted Apr 5th, 2014 in Social Media, Strategic Communications, Sales

Businesses (for profit and not-for-profit) need to have a clear vision of who they are, and what they want to achieve to gain or keep their competitive advantage.

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Anti-Spam Law in Canada

Anti-Spam Law in Canada

Posted Apr 4th, 2014 in Entrepreneurship, Public Relations, Strategic Communications, Digital Marketing

What organizations need to know about the new anti-spam law in Canada (CASL) coming into effect July 1, 2014. An excerpt of some key points around Canada’s new anti-spam law is provided below. 

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Improve Communications to Improve Employee Satisfaction

Improve Communications to Improve Employee Satisfaction

Posted Apr 3rd, 2014 in Internal Communications, Strategic Communications, Sales

Your employees want to do a good job! or at least they started out that way. Often the level of employee satisfaction is related to the effectiveness of communication within an organization.

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Tips on Creating GREAT Marketing Content

Tips on Creating GREAT Marketing Content

Posted Mar 14th, 2014 in Public Relations, Social Media, Strategic Communications, Digital Marketing, Content Marketing

A guide and tips on content marketing; best practices, ideas for creating great content, strategic tips on how to build an effective online resource library, and who should be the best person to do the job.

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Business guide to Reputation Management

Business guide to Reputation Management

Posted Sep 1st, 2013 in Crisis Communications, Public Relations, Strategic Communications

Reputation management is not a new concept, but with the introduction of the digital world and social media, the speed and reach of conversations are having all organizations paying more attention than they have in the past.

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B2B 'customer focused' communication strategy

B2B 'customer focused' communication strategy

Posted Apr 29th, 2013 in Public Relations, Strategic Communications, Sales

A successful 'customer focused' B2B communication strategy will offer as many opportunities (as resources will allow) to build awareness, educate and increase engagement (‘Call to Action’) with these customers.

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Marketing Strategies

Marketing Strategies

Posted Feb 22nd, 2013 in Social Media, Strategic Communications, Digital Marketing, Content Marketing

video chat marketing strategiesGrab a coffee/tea and settle in for a video chat on "marketing your business" that is worth listening to.

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Social Business: A Measuring Stick

Social Business: A Measuring Stick

Posted Jun 25th, 2012 in Social Media, Strategic Communications

A social business is an organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value [1]

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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