The Communications Blog

Displaying posts in Strategic Communications

How to Create a CASL Compliance Program

How to Create a CASL Compliance Program

Posted Jun 25th, 2017 in Entrepreneurship, Internal Communications, Not-for-Profit, Social Media, Strategic Communications

Organizations, for profit, and not-for-profit, should create a CASL compliance program to reduce the risks of sending electronic messages that could be considered SPAM.

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7 Simple Communication Techniques Inspired by Patagonia

7 Simple Communication Techniques Inspired by Patagonia

Posted Feb 20th, 2017 in Entrepreneurship, Internal Communications, Strategic Communications

Communication is an important part of Patagonia’s success. In his book “Let my People go Surfing”, Yvon Chouinard, founder of Patagonia, inspires us with some simple techniques on how to use communication to build a successful business.

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Communication Goals and Objectives

Communication Goals and Objectives

Posted Nov 20th, 2015 in Strategic Communications

What is the difference between communication goals & communication objectives? They both help us define where we want to take our business, but goals are broad and objectives are more specific.

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Original, Owned, and Shared Content

Original, Owned, and Shared Content

Posted Jul 23rd, 2014 in Social Media, Strategic Communications

What is the difference original, owned, and shared content? And how do I integrate each of them into my marketing strategy?

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5 Reasons you should improve your Business Communications

5 Reasons you should improve your Business Communications

Posted May 20th, 2014 in Entrepreneurship, Internal Communications, Strategic Communications

Improve the communications at your place of business, and you will improve: relationships with key stakeholders, employee satisfaction, productivity, and increase your competitive advantage.

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Telling your GREEN Story for Sustainability Success

Telling your GREEN Story for Sustainability Success

Posted Apr 22nd, 2014 in Internal Communications, Public Relations, Sustainability, Strategic Communications

Communication is key to a successful sustainability strategy. "Know it, Be it, Tell it" is the mantra of an effective green story.

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Let's Talk Competitive Advantage

Let's Talk Competitive Advantage

Posted Apr 5th, 2014 in Social Media, Strategic Communications, Sales

Businesses (for profit and not-for-profit) need to have a clear vision of who they are, and what they want to achieve to gain or keep their competitive advantage.

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Anti-Spam Law in Canada

Anti-Spam Law in Canada

Posted Apr 4th, 2014 in Entrepreneurship, Public Relations, Strategic Communications, Digital Marketing

What organizations need to know about the new anti-spam law in Canada (CASL) coming into effect July 1, 2014. An excerpt of some key points around Canada’s new anti-spam law is provided below. 

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Improve Communications to Improve Employee Satisfaction

Improve Communications to Improve Employee Satisfaction

Posted Apr 3rd, 2014 in Internal Communications, Strategic Communications, Sales

Your employees want to do a good job! or at least they started out that way. Often the level of employee satisfaction is related to the effectiveness of communication within an organization.

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Tips on Creating GREAT Marketing Content

Tips on Creating GREAT Marketing Content

Posted Mar 14th, 2014 in Public Relations, Social Media, Strategic Communications, Digital Marketing, Content Marketing

A guide and tips on content marketing; best practices, ideas for creating great content, strategic tips on how to build an effective online resource library, and who should be the best person to do the job.

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