The Communications Blog

Displaying posts in Strategic Communications

Business guide to Reputation Management

Business guide to Reputation Management

Posted Sep 1st, 2013 in Crisis Communications, Public Relations, Strategic Communications

Reputation management is not a new concept, but with the introduction of the digital world and social media, the speed and reach of conversations are having all organizations paying more attention than they have in the past.

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B2B 'customer focused' communication strategy

B2B 'customer focused' communication strategy

Posted Apr 29th, 2013 in Public Relations, Strategic Communications, Sales

A successful 'customer focused' B2B communication strategy will offer as many opportunities (as resources will allow) to build awareness, educate and increase engagement (‘Call to Action’) with these customers.

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Marketing Strategies

Marketing Strategies

Posted Feb 22nd, 2013 in Social Media, Strategic Communications, Digital Marketing, Content Marketing

video chat marketing strategiesGrab a coffee/tea and settle in for a video chat on "marketing your business" that is worth listening to.

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Social Business: A Measuring Stick

Social Business: A Measuring Stick

Posted Jun 25th, 2012 in Social Media, Strategic Communications

A social business is an organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value [1]

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