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The Communications Blog

Communication is key to a Successful Sustainability Strategy

Communication is key to a Successful Sustainability Strategy

Posted Feb 7th, 2020 in Sustainability

Business leaders around the world are taking a stand for our environment.  They’re changing the way they run their businesses through sustainability strategies. These strategies help business leaders define their organization's values and vision, set goals, and make decisions. For both internal and external audiences, communication plays a key role in the strategy’s success. They need clear expectations, an opportunity to make suggestions, and a chance to give feedback. 

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Follow these simple steps to get the most out of your marketing plan this year

Follow these simple steps to get the most out of your marketing plan this year

Posted Jan 15th, 2020 in Strategic Communications, Digital Marketing, Content Marketing

If you are an existing business, it is time to review and update your marketing plan! Here are a few steps to prepare for your planning session and create a marketing plan that gets results. If you are a start-up, use the second half of the guiding questions to get started. 

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3 words every entrepreneur needs to know are Value, Trust, and Experience

3 words every entrepreneur needs to know are Value, Trust, and Experience

Posted Dec 25th, 2019 in Entrepreneurship, Strategic Communications

Value, Trust and Experience are the three most important words to know when building a successful business and developing a winning marketing strategy. Know them, live them, and promote them!  

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Get Better Networking Results.  Take your Offline, Online using LinkedIn

Get Better Networking Results. Take your Offline, Online using LinkedIn

Posted Nov 10th, 2019 in Entrepreneurship, Social Media, Content Marketing

Networking is an important part of connecting with the right people to help your business grow. LinkedIn offers a platform to help you take your offline events, online, so you can get the most out of your networking efforts.

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Are you looking for a Social Media Manager?

Are you looking for a Social Media Manager?

Posted Oct 28th, 2019 in Social Media, Digital Marketing

There are a few important things to consider before you hire a social media manager.  Here are some tips on how to find the right person to help you develop a winning online brand.

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Stock Photography makes sense, sometimes

Stock Photography makes sense, sometimes

Posted Oct 20th, 2019 in Content Marketing, Graphic Design

When does it make sense to use stock photography for business marketing? The answer is sometimes. Whether you are a retail store owner, e-commerce business, wholesaler, professional service provider, or large organization, stock photos can be a valuable asset when designing marketing content.

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How to Prepare: Building your First Website

How to Prepare: Building your First Website

Posted Sep 30th, 2019 in Entrepreneurship, Digital Marketing

Your website is an important, arguably the most important, marketing channel for any business. A website is key to building an online brand, lead generation, creating a positive customer experience, and getting repeat business. Here is how to prepare when building your first website.

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Why email marketing is one of the most effective ways to promote your business

Why email marketing is one of the most effective ways to promote your business

Posted Sep 8th, 2019

Email is one of the widely used methods of digital communication, which is why it makes sense for entrepreneurs, government, and NGOs to consider leveraging email marketing to help promote their business. 

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Starting a Facebook Group for your Business

Starting a Facebook Group for your Business

Posted Aug 13th, 2019 in Social Media

Starting a Facebook Group for your business might be what you need to take your marketing strategy to the next level. Groups provide a place to get your content in front of relevant audiences and offer value by...

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What Is Geofencing? How Does It Work?

What Is Geofencing? How Does It Work?

Posted Aug 11th, 2019 in Digital Marketing, Event Management

Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience.

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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