The Communications Blog

5 ways Communications can increase the Value of your Business.

5 ways Communications can increase the Value of your Business.

Posted Jun 4th, 2022 in Crisis Communications, Internal Communications, Public Relations, Strategic Communications

Improving your communications is an investment in your business. Good communication supports employee satisfaction, key stakeholder relationships, brand reputation, productivity, and a company's competitive advantage, which are all factors in building a valuable company.

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How to create a LinkedIn Profile Video

How to create a LinkedIn Profile Video

Posted Mar 31st, 2022 in Content Marketing, Digital Marketing, Social Media

LinkedIn gives you an opportunity to create a cover video to introduce yourself and is added to your profile image. When someone clicks on that image, the video will play.  The video must be at least 3 seconds long and cannot exceed 30 seconds. You need to add or edit the video through your mobile app. However, you can play the video through the desktop version.

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How to create a welcome email series to win over new subscribers

How to create a welcome email series to win over new subscribers

Posted Oct 4th, 2021 in Content Marketing, Digital Marketing, Strategic Communications

There are various types of emails to use across your customer's journey. Still, the welcome emails are arguably the most important as it offers the opportunity to provide an excellent first impression to win over new subscribers and set the stage for a long-lasting and profitable business relationship.

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How to Build a Marketing Team on a Limited Budget

How to Build a Marketing Team on a Limited Budget

Posted Apr 23rd, 2021 in Entrepreneurship, Strategic Communications

Doing business in today's digital-first economy means it is essential to build your online brand to promote and sell your products and services. Whether you do it yourself or hire someone, digital marketing is a critical part of doing business.

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How to Run a Successful Social Media Ad Campaign

How to Run a Successful Social Media Ad Campaign

Posted Oct 7th, 2020 in Digital Marketing, Social Media

Year over year business owners are increasing the amount of money they spend on digital advertising including social media ad campaigns on Facebook, Instagram, YouTube and more. Here are some tips on how to set up a Social Media Ad - Start with a clear goal.

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S.W.O.T. your Marketing Plan

S.W.O.T. your Marketing Plan

Posted Aug 16th, 2020 in Entrepreneurship

A  S.W.O.T. analysis is included as part of the competitive advantage in your business plan, and outlines the strengths, weaknesses, opportunities and threats for your company.  For your marketing plan, also create a S.W.O.T. analysis as it will assist with goal setting, resource planning, and deciding on what marketing tactics to use.

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Why You Need to Write the Business Plan Overview First

Why You Need to Write the Business Plan Overview First

Posted May 25th, 2020 in Entrepreneurship

The business plan overview includes essential background information and a summary of your business. Writing the overview first gives you the key points to create an actionable business plan and will help you get started. 

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How to Create the Right Content during a Crisis

How to Create the Right Content during a Crisis

Posted Apr 26th, 2020 in Entrepreneurship, Crisis Communications, Social Media, Strategic Communications

The global crisis we find ourselves in has upended our economy and forced brands to pivot their marketing plans to meet the needs of their audiences. Marketing during a crisis means that planned content business owners had on their calendars, required a ‘hold-stop’ or needed updating to meet the new needs of their audiences. There are steps to take to make sure you as a business owner know how to create the right content during a crisis.

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Digital Marketing during a time of Crisis

Digital Marketing during a time of Crisis

Posted Apr 4th, 2020 in Entrepreneurship, Crisis Communications, Digital Marketing

During a time of crisis, communication is critical for any business. Use your digital marketing channels to share current content and vital messaging that informs your customers how to do business with you during this time.

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Your Social Media Strategy Roadmap starts with Research

Your Social Media Strategy Roadmap starts with Research

Posted Feb 28th, 2020 in Entrepreneurship, Social Media

The roadmap to a successful social media strategy begins with research. Research helps identify what social media tactics are right for your business. Conducting research will help you choose the right social media channels, know what type of content you need to create, and give you ideas now how to engage with your community.

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