Are you looking for a Social Media Manager?
There are a few important things to consider before you hire a social media manager. Here are some tips on how to find the right person to help you develop a winning online brand.
The Communications Blog
Stock Photography makes sense, sometimes
When does it make sense to use stock photography for business marketing? The answer is sometimes. Whether you are a retail store owner, e-commerce business, wholesaler, professional service provider, or large organization, stock photos can be a valuable asset when designing marketing content.
How to Prepare: Building your First Website
Your website is an important, arguably the most important, marketing channel for any business. A website is key to building an online brand, lead generation, creating a positive customer experience, and getting repeat business. Here is how to prepare when building your first website.
Why email marketing is one of the most effective ways to promote your business
Email is one of the widely used methods of digital communication, which is why it makes sense for entrepreneurs, government, and NGOs to consider leveraging email marketing to help promote their business.
Starting a Facebook Group for your Business
Starting a Facebook Group for your business might be what you need to take your marketing strategy to the next level. Groups provide a place to get your content in front of relevant audiences and offer value by facilit...
What Is Geofencing? How Does It Work?
Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience.
What is the difference between a Marketing Strategy, Plan and Campaign?
The marketing strategy is explains the why and and an overview of how you will promote your business. The marketing plan shows in more details how you will promote your business and the marketing campaign is for the promotion of a specific event or tactic.
Social Selling : A Guide to Getting Started
Salespeople, entrepreneurs, and executives need to include social media in their sales strategy. Social Selling provides a way to reach more people, provide information, and continue conversations that generate leads, closes sales and improves customer retention.
Follow these Simple Steps to a Successful Business Blog
Blogging is a popular way for small business owners to drive traffic to their website and generate leads. It takes time and dedication to write blogs, and because people get the results they want right away, they often give up before they achieve success. If you are ready to give up blogging, wait! Follow these eight simple steps to creating a successful business blog.
Beginners Guide to Search Engine Optimization (SEO)
There are millions of websites! How can you increase the chances of getting on the first page of the Google Search Engine Results Page (SERP) to stay ahead of the competition? Here is a beginners guide to Search Engine Optimization (SEO)