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The Communications Blog

Telling your GREEN Story for Sustainability Success

Telling your GREEN Story for Sustainability Success

Posted Apr 22nd, 2014 in Internal Communications, Public Relations, Sustainability, Strategic Communications

Communication is key to a successful sustainability strategy. "Know it, Be it, Tell it" is the mantra of an effective green story.

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Let's Talk Competitive Advantage

Let's Talk Competitive Advantage

Posted Apr 5th, 2014 in Social Media, Strategic Communications, Sales

Businesses (for profit and not-for-profit) need to have a clear vision of who they are, and what they want to achieve to gain or keep their competitive advantage.

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Anti-Spam Law in Canada

Anti-Spam Law in Canada

Posted Apr 4th, 2014 in Entrepreneurship, Public Relations, Strategic Communications, Digital Marketing

What organizations need to know about the new anti-spam law in Canada (CASL) coming into effect July 1, 2014. An excerpt of some key points around Canada’s new anti-spam law is provided below. 

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Improve Communications to Improve Employee Satisfaction

Improve Communications to Improve Employee Satisfaction

Posted Apr 3rd, 2014 in Internal Communications, Strategic Communications, Sales

Your employees want to do a good job! or at least they started out that way. Often the level of employee satisfaction is related to the effectiveness of communication within an organization.

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Social Media Business Strategy

Social Media Business Strategy

Posted Mar 14th, 2014 in Social Media, Meetings, Workshops & Presentations

I had the privilege of presenting to a group of business professionals at Envirotech Office Systems on the topic of Social Media. Social Media has gone beyond marketing for many organizations and now used within a larger communication strategy.

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Tips on Creating GREAT Marketing Content

Tips on Creating GREAT Marketing Content

Posted Mar 14th, 2014 in Public Relations, Social Media, Strategic Communications, Digital Marketing, Content Marketing

A guide and tips on content marketing; best practices, ideas for creating great content, strategic tips on how to build an effective online resource library, and who should be the best person to do the job.

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White is the colour of PR Ethics

White is the colour of PR Ethics

Posted Mar 14th, 2014 in Public Relations

If we had to choose a colour for PR ethics, I believe it would be white. This is not because it is the symbolic opposite of black, which is often used in the comparison of good and evil, but because white is the colour that brings together the many colours of the rainbow.

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Business guide to Reputation Management

Business guide to Reputation Management

Posted Sep 1st, 2013 in Crisis Communications, Public Relations, Strategic Communications

Reputation management is not a new concept, but with the introduction of the digital world and social media, the speed and reach of conversations are having all organizations paying more attention than they have in the past.

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Time Management – Tips and Tools

Time Management – Tips and Tools

Posted Jun 30th, 2013 in Entrepreneurship, Sales

The quest for the elusive Golden Challis of reaching organization utopia has kept me searching for the best online (and offline) strategies and tools to help me reach my goal. Better organization means better use of time. Here are some strategies, tips and tools that I have adopted to make my life easier and more productive.

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Curiosity, Failure and Success

Curiosity, Failure and Success

Posted Jun 16th, 2013 in Entrepreneurship

What does curiosity, failure, and success have in common? Those who are interested in starting a business, or who just want to be exceptional in their job, should listen to this 20 min interview by Seth Godin.

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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