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The Communications Blog

Managing expectations when hiring a consultant

Managing expectations when hiring a consultant

Posted Mar 17th, 2013 in Entrepreneurship

Managing expectations can be a challenge when hiring an outside consultant or agency to help with your marketing/communication initiatives. Action Item template included.

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Marketing Strategies

Marketing Strategies

Posted Feb 22nd, 2013 in Social Media, Strategic Communications, Digital Marketing, Content Marketing

video chat marketing strategiesGrab a coffee/tea and settle in for a video chat on "marketing your business" that is worth listening to.

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What is a Social Media Community Manager?

What is a Social Media Community Manager?

Posted Feb 21st, 2013 in Social Media

Here are some ideas on how to write a job description for a social media community manager job

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What makes a story newsworthy:  Lessons learned from the Christmas story

What makes a story newsworthy: Lessons learned from the Christmas story

Posted Dec 20th, 2012 in Public Relations

For writers, journalists and public relations professionals, having a story that is newsworthy is very important. The Christmas Story has been around for thousands of years, been shared across the world, translated in many languages and celebrated year after year.

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How to innovate your business

How to innovate your business

Posted Nov 12th, 2012 in Entrepreneurship, Social Media, Sustainability, Digital Marketing

At an Innovate your Business networking event in Niagara, Brock Dickinson spoke on trends in the economy – now and future.

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Entrepreneurial Awesomeness

Posted Oct 29th, 2012 in Entrepreneurship

What makes one entrepreneur successful? Why do some always seem to struggle to make ends meet? And I don’t mean have tough times because every business owner will come across tough times.

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Social Business: A Measuring Stick

Social Business: A Measuring Stick

Posted Jun 25th, 2012 in Social Media, Strategic Communications

A social business is an organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value [1]

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Off-Line Networking Wins

Off-Line Networking Wins

Posted Jun 10th, 2012 in Public Relations, Social Media, Sales

Building online relationships through social sites such as LinkedIn, Twitter, Blogging, etc. are important, but if you have to pick one over the other, building off-line relationships is more beneficial.

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Magic words of Motivation

Magic words of Motivation

Posted May 18th, 2012 in Entrepreneurship, Sales

"I believe" : the strongest two words that motivate all of us. The 'magic' words of motivation.

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Sales, Marketing and Public Relations - Convergence means success

Sales, Marketing and Public Relations - Convergence means success

Posted Apr 2nd, 2012 in Entrepreneurship, Public Relations, Sales

It is time for Sales, Marketing and Public Relations departments start working together. Convergence for these departments is key to success.

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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