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The Communications Blog

What is Social Business?

What is Social Business?

Posted May 28th, 2013 in Social Media

To make this very clear - Social Business is not JUST about adding social media into your marketing plan. Social Media is part of the overall strategy. It is a tool/tactic similar to a cog carefully and thoughtfully placed within a well-designed machine.

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B2B 'customer focused' communication strategy

B2B 'customer focused' communication strategy

Posted Apr 29th, 2013 in Public Relations, Strategic Communications, Sales

A successful 'customer focused' B2B communication strategy will offer as many opportunities (as resources will allow) to build awareness, educate and increase engagement (‘Call to Action’) with these customers.

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How to create a social media policy for your company

How to create a social media policy for your company

Posted Mar 22nd, 2013 in Internal Communications, Social Media

11 things to consider when creating guidelines for social media usage at your company. There are must-haves, guidelines, examples, best practices, and company examples.

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Managing expectations when hiring a consultant

Managing expectations when hiring a consultant

Posted Mar 17th, 2013 in Entrepreneurship

Managing expectations can be a challenge when hiring an outside consultant or agency to help with your marketing/communication initiatives. Action Item template included.

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Marketing Strategies

Marketing Strategies

Posted Feb 22nd, 2013 in Social Media, Strategic Communications, Digital Marketing, Content Marketing

video chat marketing strategiesGrab a coffee/tea and settle in for a video chat on "marketing your business" that is worth listening to.

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What is a Social Media Community Manager?

What is a Social Media Community Manager?

Posted Feb 21st, 2013 in Social Media

Here are some ideas on how to write a job description for a social media community manager job

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What makes a story newsworthy:  Lessons learned from the Christmas story

What makes a story newsworthy: Lessons learned from the Christmas story

Posted Dec 20th, 2012 in Public Relations

For writers, journalists and public relations professionals, having a story that is newsworthy is very important. The Christmas Story has been around for thousands of years, been shared across the world, translated in many languages and celebrated year after year.

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How to innovate your business

How to innovate your business

Posted Nov 12th, 2012 in Entrepreneurship, Social Media, Sustainability, Digital Marketing

At an Innovate your Business networking event in Niagara, Brock Dickinson spoke on trends in the economy – now and future.

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Entrepreneurial Awesomeness

Posted Oct 29th, 2012 in Entrepreneurship

What makes one entrepreneur successful? Why do some always seem to struggle to make ends meet? And I don’t mean have tough times because every business owner will come across tough times.

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Social Business: A Measuring Stick

Social Business: A Measuring Stick

Posted Jun 25th, 2012 in Social Media, Strategic Communications

A social business is an organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value [1]

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Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

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