Telling your GREEN Story for Sustainability Success
Communication is key to a successful sustainability strategy. "Know it, Be it, Tell it" is the mantra of an effective green story.
The Communications Blog
Let's Talk Competitive Advantage
Businesses (for profit and not-for-profit) need to have a clear vision of who they are, and what they want to achieve to gain or keep their competitive advantage.
Anti-Spam Law in Canada
What organizations need to know about the new anti-spam law in Canada (CASL) coming into effect July 1, 2014. An excerpt of some key points around Canada’s new anti-spam law is provided below.
Improve Communications to Improve Employee Satisfaction
Your employees want to do a good job! or at least they started out that way. Often the level of employee satisfaction is related to the effectiveness of communication within an organization.
Social Media Business Strategy
I had the privilege of presenting to a group of business professionals at Envirotech Office Systems on the topic of Social Media. Social Media has gone beyond marketing for many organizations and now used within a larger communication strategy.
Tips on Creating GREAT Marketing Content
A guide and tips on content marketing; best practices, ideas for creating great content, strategic tips on how to build an effective online resource library, and who should be the best person to do the job.
Business guide to Reputation Management
Reputation management is not a new concept, but with the introduction of the digital world and social media, the speed and reach of conversations are having all organizations paying more attention than they have in the past.
Time Management – Tips and Tools
The quest for the elusive Golden Challis of reaching organization utopia has kept me searching for the best online (and offline) strategies and tools to help me reach my goal. Better organization means better use of time. Here are some strategies, tips and tools that I have adopted to make my life easier and more productive.
Curiosity, Failure and Success
What does curiosity, failure, and success have in common? Those who are interested in starting a business, or who just want to be exceptional in their job, should listen to this 20 min interview by Seth Godin.
What is Social Business?
To make this very clear - Social Business is not JUST about adding social media into your marketing plan. Social Media is part of the overall strategy. It is a tool/tactic similar to a cog carefully and thoughtfully placed within a well-designed machine.
