To make this very clear - Social Business is not JUST about adding social media into your marketing plan. Social Media is part of the overall strategy. It is a tool/tactic similar to a cog carefully and thoughtfully placed within a well-designed machine.
The Communications Blog
11 things to consider when creating guidelines for social media usage at your company. There are must-haves, guidelines, examples, best practices, and company examples.
For writers, journalists and public relations professionals, having a story that is newsworthy is very important. The Christmas Story has been around for thousands of years, been shared across the world, translated in many languages and celebrated year after year.