If we had to choose a colour for PR ethics, I believe it would be white. This is not because it is the symbolic opposite of black, which is often used in the comparison of good and evil, but because white is the colour that brings together the many colours of the rainbow.
Reputation management is not a new concept, but with the introduction of the digital world and social media, the speed and reach of conversations are having all organizations paying more attention than they have in the past.
The quest for the elusive Golden Challis of reaching organization utopia has kept me searching for the best online (and offline) strategies and tools to help me reach my goal. Better organization means better use of time. Here are some strategies, tips and tools that I have adopted to make my life easier and more productive.
What does curiosity, failure, and success have in common? Those who are interested in starting a business, or who just want to be exceptional in their job, should listen to this 20 min interview by Seth Godin.
To make this very clear - Social Business is not JUST about adding social media into your marketing plan. Social Media is part of the overall strategy. It is a tool/tactic similar to a cog carefully and thoughtfully placed within a well-designed machine.
A successful 'customer focused' B2B communication strategy will offer as many opportunities (as resources will allow) to build awareness, educate and increase engagement (‘Call to Action’) with these customers.
11 things to consider when creating guidelines for social media usage at your company. There are must-haves, guidelines, examples, best practices, and company examples.
Managing expectations can be a challenge when hiring an outside consultant or agency to help with your marketing/communication initiatives. Action Item template included.
video chat marketing strategiesGrab a coffee/tea and settle in for a video chat on "marketing your business" that is worth listening to.
Here are some ideas on how to write a job description for a social media community manager job
