Managing expectations when hiring a consultant
Managing expectations can be a challenge when hiring an outside consultant or agency to help with your marketing/communication initiatives. Action Item template included.
The Communications Blog
Marketing Strategies
video chat marketing strategiesGrab a coffee/tea and settle in for a video chat on "marketing your business" that is worth listening to.
What is a Social Media Community Manager?
Here are some ideas on how to write a job description for a social media community manager job
What makes a story newsworthy: Lessons learned from the Christmas story
For writers, journalists and public relations professionals, having a story that is newsworthy is very important. The Christmas Story has been around for thousands of years, been shared across the world, translated in many languages and celebrated year after year.
How to innovate your business
At an Innovate your Business networking event in Niagara, Brock Dickinson spoke on trends in the economy – now and future.
Entrepreneurial Awesomeness
What makes one entrepreneur successful? Why do some always seem to struggle to make ends meet? And I don’t mean have tough times because every business owner will come across tough times.
Social Business: A Measuring Stick
A social business is an organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value [1]
Off-Line Networking Wins
Building online relationships through social sites such as LinkedIn, Twitter, Blogging, etc. are important, but if you have to pick one over the other, building off-line relationships is more beneficial.
Magic words of Motivation
"I believe" : the strongest two words that motivate all of us. The 'magic' words of motivation.
Sales, Marketing and Public Relations - Convergence means success
It is time for Sales, Marketing and Public Relations departments start working together. Convergence for these departments is key to success.