To make this very clear - Social Business is not JUST about adding social media into your marketing plan. Social Media is part of the overall strategy. It is a tool/tactic similar to a cog carefully and thoughtfully placed within a well-designed machine.
A successful 'customer focused' B2B communication strategy will offer as many opportunities (as resources will allow) to build awareness, educate and increase engagement (‘Call to Action’) with these customers.
11 things to consider when creating guidelines for social media usage at your company. There are must-haves, guidelines, examples, best practices, and company examples.
Managing expectations can be a challenge when hiring an outside consultant or agency to help with your marketing/communication initiatives. Action Item template included.
video chat marketing strategiesGrab a coffee/tea and settle in for a video chat on "marketing your business" that is worth listening to.
Here are some ideas on how to write a job description for a social media community manager job
For writers, journalists and public relations professionals, having a story that is newsworthy is very important. The Christmas Story has been around for thousands of years, been shared across the world, translated in many languages and celebrated year after year.
At an Innovate your Business networking event in Niagara, Brock Dickinson spoke on trends in the economy – now and future.
What makes one entrepreneur successful? Why do some always seem to struggle to make ends meet? And I don’t mean have tough times because every business owner will come across tough times.
A social business is an organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value [1]
