647-361-7041

The Communications Blog

White is the colour of PR Ethics

White is the colour of PR Ethics

Posted Mar 14th, 2014 in Public Relations

If we had to choose a colour for PR ethics, I believe it would be white. This is not because it is the symbolic opposite of black, which is often used in the comparison of good and evil, but because white is the colour that brings together the many colours of the rainbow.

Read more

Business guide to Reputation Management

Business guide to Reputation Management

Posted Sep 1st, 2013 in Crisis Communications, Public Relations, Strategic Communications

Reputation management is not a new concept, but with the introduction of the digital world and social media, the speed and reach of conversations are having all organizations paying more attention than they have in the past.

Read more

Time Management – Tips and Tools

Time Management – Tips and Tools

Posted Jun 30th, 2013 in Entrepreneurship, Sales

The quest for the elusive Golden Challis of reaching organization utopia has kept me searching for the best online (and offline) strategies and tools to help me reach my goal. Better organization means better use of time. Here are some strategies, tips and tools that I have adopted to make my life easier and more productive.

Read more

Curiosity, Failure and Success

Curiosity, Failure and Success

Posted Jun 16th, 2013 in Entrepreneurship

What does curiosity, failure, and success have in common? Those who are interested in starting a business, or who just want to be exceptional in their job, should listen to this 20 min interview by Seth Godin.

Read more

What is Social Business?

What is Social Business?

Posted May 28th, 2013 in Social Media

To make this very clear - Social Business is not JUST about adding social media into your marketing plan. Social Media is part of the overall strategy. It is a tool/tactic similar to a cog carefully and thoughtfully placed within a well-designed machine.

Read more

B2B 'customer focused' communication strategy

B2B 'customer focused' communication strategy

Posted Apr 29th, 2013 in Public Relations, Strategic Communications, Sales

A successful 'customer focused' B2B communication strategy will offer as many opportunities (as resources will allow) to build awareness, educate and increase engagement (‘Call to Action’) with these customers.

Read more

How to create a social media policy for your company

How to create a social media policy for your company

Posted Mar 22nd, 2013 in Internal Communications, Social Media

11 things to consider when creating guidelines for social media usage at your company. There are must-haves, guidelines, examples, best practices, and company examples.

Read more

Managing expectations when hiring a consultant

Managing expectations when hiring a consultant

Posted Mar 17th, 2013 in Entrepreneurship

Managing expectations can be a challenge when hiring an outside consultant or agency to help with your marketing/communication initiatives. Action Item template included.

Read more

Marketing Strategies

Marketing Strategies

Posted Feb 22nd, 2013 in Social Media, Strategic Communications, Digital Marketing, Content Marketing

video chat marketing strategiesGrab a coffee/tea and settle in for a video chat on "marketing your business" that is worth listening to.

Read more

What is a Social Media Community Manager?

What is a Social Media Community Manager?

Posted Feb 21st, 2013 in Social Media

Here are some ideas on how to write a job description for a social media community manager job

Read more

Page 7 of 9

Communications | Tips, Techniques & Best Practices

Cultivate communications best practices to thrive in today's digital & fast-paced business environment.

Learn More