A social business is an organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value [1]
Building online relationships through social sites such as LinkedIn, Twitter, Blogging, etc. are important, but if you have to pick one over the other, building off-line relationships is more beneficial.
"I believe" : the strongest two words that motivate all of us. The 'magic' words of motivation.
It is time for Sales, Marketing and Public Relations departments start working together. Convergence for these departments is key to success.
Tips and guidelines to getting started with a budget for your social media program
Planning is important to a successful social media strategy. Don't just build it and hope people will show up to find you on your social media profiles. Set realistic goals, write down your plan, and then get started!
Step one to planning your social media strategy is to do some research. It doesn't need to cost a lot of time and money if you consider the valuable resources you already have.
A few retail best practices to consider when designing a retail store to improve the retail customer experience and build your business.
The Future of Brick and Mortar Retail Stores. One some succeed and others fail.
Clay Shirky explains what the Power of Everybody means in his book titled, "Here Comes Everybody". How social media lowers barriers and opens up opportunities for improved communities
