When it comes to promoting your business, it is essential to know your ‘target audience’ - who they are, how do they think, and their location. Before deciding on marketing tactics to implement, first spend time understanding your audience, and then create ‘Buyer Personas’ to reference when developing your marketing strategies, including your digital marketing strategy, which includes your plan for developing content and social media engagement.
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The L. Dunkley Communications blog offers insights on the latest trends and best practices for communicating effectively in our fast-paced digital environment.
Laura Dunkley, Principal of L. Dunkley Communications, is a communications strategist with expertise in business development, digital marketing, and public relations.
Laura offers organizations extensive knowledge and experience in the area of social media and emerging digital communications tools and techniques. She specializes in helping organizations and individuals integrate digital communications best practices into their day-to-day operations through strategic planning, managing and training programs.
FROM THE BLOG
If you are a start-up or an established entrepreneur, there is no question that it is essential to have a digital marketing strategy to stay competitive in today's tech-focused world. Here is a simple 7-step method to create a digital marketing strategy that is both SMART and agile.