A S.W.O.T. analysis is included as part of the competitive advantage in your business plan, and outlines the strengths, weaknesses, opportunities and threats for your company. For your marketing plan, also create a S.W.O.T. analysis as it will assist with goal setting, resource planning, and deciding on what marketing tactics to use.
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The L. Dunkley Communications blog offers insights on the latest trends and best practices for communicating effectively in our fast-paced digital environment.
Laura Dunkley, Principal of L. Dunkley Communications, is a communications strategist with expertise in business development, digital marketing, and public relations.
Laura offers organizations extensive knowledge and experience in the area of social media and emerging digital communications tools and techniques. She specializes in helping organizations and individuals integrate digital communications best practices into their day-to-day operations through strategic planning, managing and training programs.
FROM THE BLOG
The business plan overview includes essential background information and a summary of your business. Writing the overview first gives you the key points to create an actionable business plan and will help you get started.