Reach your goals through communications planning and management that is strategic, agile, and aligns with business goals and values.
The purpose of a communications plan is to offer
Who needs a Communications Plan?
Small-Medium Size Business Owners
Progressive private industry business leaders seek a holistic approach that includes marketing, public relations, and internal communications to improve reputation, efficiencies, employee retention, revenue, and market share.
Independent business professionals often focus on developing their personal brand and to promote their services.
Communications strategies inform the communications of the internal communications team, project managers, town employees, and area representatives with the purpose of informing the local public of pertinent information needed to live well in their communities. Engaging with key stakeholders is important when building relationships that are important to creating a positive dynamic in our communities.
Not-for-Profit & Charities
Many not-for-profits and charities use fundraising and marketing plans as their key communications plan. With the rapid changeover of leadership and supporting roles that many volunteer-based
Offering senior-level the expertise and support needed to assist business owners and communications teams develop their communications strategies throughout the various stages - research, planning, implementation, management, and evaluation.
Training & WorkshopsProviding services to facilitate stakeholder workshops to build engagement and collect information that supports various stages of the strategic communications process. Employee skill development training is available in a workshop format, including supporting materials. Graphic facilitation services available.
Goals of public relations is to help organization grow through the development of two-way communications best practices, connecting with influencers, and building relationships with key stakeholders. Public Relations helps in the area of reputation management, employee retention, crisis communication, stakeholder relationships, and corporate social responsibility (CSR). Offering expertise & services including - campaign development, media promotion, engagement workshops, event planning.
The communications strategy is an internal document that is actionable and aligned with business goals, vision & values. Digital marketing and social media plans are nested strategies to support the communications goals. documents
Available services include the development of supporting documents to the communication strategy; such as training manuals, policies, & procedures.
Research & Evaluation
It is important to know what marketing resources are available, what initiatives have been successful, what internal processes are in place to manage and support the communication plans, and who are the key audiences. Initial research and ongoing evaluation are important to long-term success.
Learn more about how to do a communications audit >