May 25th, 2020
The business plan overview includes essential background information and a summary of your business. Writing the overview first gives you the key points to create an actionable business plan and will help you get started.
Apr 26th, 2020
The global crisis we find ourselves in has upended our economy and forced brands to pivot their marketing plans to meet the needs of their audiences. Marketing during a crisis means that planned content business owners had on their calendars, required a ‘hold-stop’ or needed updating to meet the new needs of their audiences. There are steps to take to make sure you as a business owner know how to create the right content during a crisis.